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The Network Effect on a Cellular World   The Web started as a very limited and inaccessible entity. As technology became more and more available, the evolution of the Web progressed more and more. In today’s age, it is a very rare occurrence when one does not have access to the Web, let alone access via a cellular device. As of […]

League of Legends and Networks Effect

One of the largest businesses in South Korea is online games. One of the most popular attractions of South Korea is “PC bang”, where people can go to use computers while paying a small hourly fee. Largely, people go to play online multiplayer games. Since online gaming is such a significant part of business in […]

Gossip and the Information Cascade principle

Defined as the idle talk or rumor about the personal or private affairs of others. It is one of the oldest and best examples of an information cascade effect as seen in daily life. It starts from one person, having some sort of information rooted to reality, and spreads from there. The first person, with […]

Facebook and Strongly Connected Communities Recent research by Italian scientist Emilio Ferrara analyzes the network structure of Facebook.  In his research, he demonstrates through the use of statistical and mathematical analysis that the majority of strongly connected communities within the overall Facebook network are rather small and that large similar communities are relatively rare.  These densely connected communities […]

Kony 2012: Cascading Away

Source: You might recall the “Kony 2012” movement which swept the U.S. as fast as one could update their Facebook status. It all started with a YouTube video posted by a non-profit organization, which was specifically targeted towards young social media users. With over 112 million views after the end of the first week, […]

New York Gas Lines

In the aftermath of hurricane Sandy, many New York City gas stations are facing a shortage of gasoline. The gas  distribution terminals located in Brooklyn and Queens have been damaged by the storm, meaning the stations are receiving less. Because of this, people are worried that they will not be able to get gasoline if […]

A Structural Model of Sponsored Search Advertising Auctions

Unlike many models of search advertising auctions which assume an auction occurs for every single user query and that bids are customized for each query, Susan Athey and Denis Nekipelov develop a model that accounts for queries arriving faster than advertisers are able to change their bids in their working paper A Structural Model of […]

Power Bloggers and Information Cascades

According to a survey done by research firm Pollara, buyers do not make decisions based on the advice of a small number of powerful influencers like well-known bloggers. That is, people do not rely on online social media to make buying decisions but rather they trust the advice of their real-world friends and family.  Robert […]

“The online world and the real world affect one another”

Today, most people are dependent on the Internet. For teenagers and college kids, one day without their smart phone is like a disaster. We need constant access to the Internet, e-mail, and the ability to text. I mean if we do not have around the clock Internet access, how can we be on social networking […]

Apple finally hitting a wall?

Apple is known is the hottest tech giant right now. Even with the passing of Steve Jobs, the company has continued to push out successful and profitable products. However, even though Apple products, like the iPad and iPhone, are still extremely popular, the upcoming holiday season is worrying investors more than last year. Just last […]

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Blogging Calendar

November 2012