The Talk of Regulating Internet Ads to Stop Political Influence
Facebook, Google bound to change handling of political ads: Marketing executives The United States government is concerned with how the public can be influenced by advertisements on the internet. Both Facebook and Google are facing scrutiny for their lack of self-regulation when it comes to Russian operatives buying U.S. political ads on their sites. Political […]
Google AdWords
Google’s AdWords helps businesses choose how they want to reach their customers. With this tool, businesses can choose which customers to reach (local or global), what AdWords you want to use, see how your ads are doing and adjust your budget at anytime. The unique feature is only paying when the user actually clicks and […]
The Bow-Tie Structure in eBay Network
Link: https://pdfs.semanticscholar.org/be3b/e42db8e6b24fdb5d3630508800be7417f04d.pdf In class we’ve discussed the complex structure of the World Web Web, which we name as the bow-tie structure. It’s natural to take a further step and discuss the universality of the specific structure — whether it exists in other networks and the difference between them. The bow-tie structure is actually observed in many […]
“Fake news” or free speech: Is Google cracking down on left media?
https://www.salon.com/2017/10/18/fake-news-or-free-speech-is-google-cracking-down-on-left-media/ This article is an analysis of the effects of PageRank to the accuracy of delivery of information to the public. While many websites are calculating the level of popularity and trustworthiness, the calculation may be inaccurate due to the structure of PageRank in that the one with most hub score is only the one […]
A Push for Advertisement Regulation
Online political advertisements are subject to much fewer rules than ones in television or newspapers, so it is much easier to get a propaganda like ad circulating the internet, than one elsewhere. A bill is being proposed to prevent this situation from happening, according an article from the Washington Times titled, Bipartisan Bill Pushes […]
Can algorithms really tackle the fake news fiasco?
http://www.cio.in/feature/can-algorithms-really-tackle-fake-news-fiasco This article discusses how Google’s PageRank algorithm is affecting the battle against fake news. There have been many instances lately of fake news, or social media manipulation, being extremely prominent and altering public opinion. Google’s PageRank, much like what we talked about in class, is described as ranking “search results based on the pages […]
Google’s Preferential Treatment of Itself in Advertising Auctions
http://fortune.com/2017/01/20/google-search-engine-advertising-ads/ A big topic of discussion in our class has been the internet advertising market. We’ve learned that auctions take place which allow companies like Google to sell ad space, and we’ve found out how companies should bid in these auctions. In short, second-price auctions take place, meaning that the company with the highest bid wins […]
Relationship Between PageRank and Graph Theory
https://www.wired.com/insights/2014/03/graph-theory-key-understanding-big-data/ Google has, invariably, become a necessity in our lives. From asking simple questions about the world to searching for an article to write for a Networks blog post, using Google is practically second nature at this point. Using PageRank algorithms, Google is able to come up with the most relevant search topics to […]
High Machiavellians in Trading
When we learned about trading between people in class, we assume that the network will finally reach its Nash Equilibrium through two nodes agreeing on They each first take some money such that they are not making less in current trading comparing to any possible trading with an alternative partner. They will split the rest […]
Facebook: Optimizing Total Value Over Monetary Value
Sources: https://www.facebook.com/business/help/430291176997542?helpref=faq_content While Google is considered to be the largest ad platform for industries and businesses across the spectrum, Facebook is perhaps the most powerful social media platform that exists today that makes it an ideal tool for companies to advertise themselves. As a result, Facebook too plays a significant role in selling ads through […]
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