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How Google’s Own Ads Impact Pricing

In class, we have been discussing how ad platforms, like Facebook’s and Google’s, use auctions to determine the price of certain advertising slots. In the model we have been learning, bidders state their values for each of the slots, and the bidder with the highest value for a particular slot gets that slot and pays […]

PageRank in Online Shopping

When you’re online shopping in stores such as Target or Amazon, there’s usually a section labelled “Recommended” filled with items that perhaps you realized you do have an interest in purchasing. But how do these sites know? Maybe we can relate this to PageRank. PageRank is used by Google to figure out which sites are […]

Braes Paradox with Monetary Policies of the World’s Central Banks

  The article discusses how the world’s major central banks are trying to use easy monetary policies in providing people with low-interest rates to encourage their customers to keep using their banks.  The article states that although this policy has resulted in 32 trillion dollars that have gone into the global economy, because each bank […]

Apple’s Second Price Auction and Targeted Advertisements

Source: https://searchads.apple.com/help/basics/ Source: https://searchengineland.com/apple-rolls-search-ads-app-store-260072 In class, Google’s not-so-generalized Generalized Second Price Auction was discussed. This was very interesting, and this generalization of the second price auction are used across search engine platforms – Yahoo! and Bing both included. Apple also began using the second price auction to create advertised content within their app store. The concept […]

The Shadow Behind the Auction

The second-price auction became the fundamental method for programmatic media-buying marketplace, which was best known as the strategy adopted by eBay. It prevented bidders from overpaying in a bogus auction war where a bidder kept raising prices for the interest of the publisher. According to the article “Who’s On First, What’s Going On With Second: […]

Facebook’s Algorithm for News Feed

Just like how Google has a ranking system for its search result, the widely used social media platform Facebook has a ranking system for the News Feed posts. Facebook wants to choose the best content out of several thousand potential posts to put on your News Feed. How do they go on about ranking these […]

Why first price auction is more favorable than second price auction

Link: https://blog.sortable.com/ad-tech-move-to-first-price-auctions In lecture we have discussed a various selection of auctions and among them, the two significant ones are first price auction and second price auction, which are carried out with distinct principles. Bidders in neither auction reveal their truthful values to others. Under first price auctions, the rule is very straightforward, each of the […]

Page Rank in the Modern World

Learning about PageRank in this class was especially interesting to me, because search engine results have always seemed magical. When I make a Google search of  “networks,” I get about 1 billion results in 0.98 seconds. Sure, these results were previously indexed, but the entire concept of immediately getting 1 billion potential answers to whatever […]

Brexit, Trump and the Ultimatum Game

Source: https://medium.com/@jamesallworth/brexit-trump-and-the-ultimatum-game-2237e17de71c Even though we studied the Ultimatum game in our class and how “powerful” nodes can leverage their other connections to exploit the “less powerful” nodes, a critical factor that is incredibly hard to insert into our calculations is the human perception of fairness and justice. This perception is explored by Allworth in “Brexit, Trump […]

Game Theory and Brexit

https://theconversation.com/game-theory-experts-credibility-is-key-for-a-successful-no-deal-brexit-strategy-85919   The decision for the United Kingdom to leave the European Union shocked the world months ago, but the issue is still a center of controversy to this day. This is because the UK hasn’t actually left the EU yet, as both parties are negotiating a deal. This topic is so controversial because the […]

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