Network Effects in Operating System Usage
Operating systems are at the core of our computing experience. They allow us to execute programs, manage files, communicate with hardware, and network with other computers. It makes sense, that as a result, users would use the best operating system out there for their daily computing needs. However, due to the concept of network effects […]
The reason why people buy iPhone: Information Cascades
In 2007, when Apple first introduced its newest device called iPhone, it instantly became one of the most-talked about consumer product ever. Since then, whenever newer version of iPhone came out, thousand and thousands of customers lined up in order to buy iPhone. As a result, in 2011, iPhone accounts for 20 percent of entire Smartphone market. […]
YouTube videos and information cascades
The number of views a video on YouTube receives relates to the topic of information cascades. When a user goes to YouTube, they are provided with some information about a given video, including the title, a description, and a thumbnail preview. Using this signal, a user evaluates whether they think they will enjoy the video […]
Business Prospects in Google+
This article (http://venturebeat.com/2011/11/17/google-plus-page-for-brands/) discusses why businesses should be developing their brand in Google+. According to the article, “your brand should be connecting with social consumers where they are today… as well as where they might be tomorrow.” This statement is particularly interesting because it relates to our class discussions about technology adoption. A technology is […]
Want to start a revolution? Tweet about it
2011 could very well be known as the year of the uprising. Up until this year’s so-called “Arab Spring”, where an unprecedented series of demonstrations across the Arab world led to the deposition of three tyrants (and potentially more), their regimes, combined, had held power over their respective nations for over 85 years. This may […]
Call of Duty: Modern Warfare 3, Cascading through the gaming community
The Call of Duty video game series is perhaps the most popular among gamers today. Only a year ago, Call of Duty: Black Ops hit the market with record-breaking sales. However just recently, Activision published Call of Duty: Modern Warfare 3, which was the “most anticipated game of the year” by multiple gaming websites and […]
iOS Devices and Services – an Exclusive Dense Cluster
Apple is one of the largest firms in the world with several products, like iPhones and MacBooks, that are immensely popular with consumers. The release of new Apple products is always met with great anticipation and excitement. However, as more and more iOS devices and applications emerge, users become trapped in an infinite loop of […]
Applying Network Theory to Neural Connections
Much effort has been put towards mapping the neural networks of our brains. In recent years, an international team of researches has been putting together what’s been called the “connectome,” which would be the most complete and comprehensive neural map to date. A team led by Olaf Sporns of Indiana University and Martijn ven den […]
Information Cascade in the Arab Spring
In my first blog, I wrote about the principle of the “strength of weak ties” and how it applied to the Arab Spring. I’m going to take the same event, the Arab Spring, and apply one of the newest concepts we’ve learned, the Information Cascade, to it – which, logically, also envelops the concept “the […]
Network Cascades in Casual Social Network Games
Source: http://www.insidesocialgames.com/2011/11/17/zynga-brings-the-king-of-pop-to-cityville-in-michael-jackson-branded-promotion/ With the advent of social networking, a market for “casual” games has opened up in which one of the prominent developers on Facebook, Zynga has situated itself prominently at the top. Most of these games don’t have stories and most of these games involve using mouse clicks to interact with the game environment. […]
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