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Mapping interactions as a network model

http://www.wired.com/wiredscience/2011/08/school-visualized/#more-71043 In a study published in Public Library of Science One, researchers followed a group of 232 students from a French school and mapped their interactions as a network model. RFID tags were placed onto these children, ages 6-12, as well as 10 teachers at the beginning of school and their interactions were tracked for […]

Marketing as Exchange

Source: Marketing as Exchange Richard P. Bagozzi The Journal of Marketing Vol. 39, No. 4 (Oct., 1975), pp. 32-39 Published by: American Marketing Association Article Stable URL: http://www.jstor.org/stable/1250593 —— Recall in Chapter 12 the overview of power in social networks and the research area in sociology know as network exchange theory. The book offers us […]

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