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Application of PageRank-style Algorithms in Natural Language Processing

In this post, I discuss the paper “PageRank on Semantic Networks, with application to Word Sense Disambiguation” by Mihalcia, Tarau, and Figa. The main aim of Natural Language Processing is to create computational models that are good at understanding and generating “natural language” (i.e., the way human beings use language.) The main difficulty in NPL […]

In the Dark About How to Bid

In programmatic, buyers sometimes don’t know what type of auction they’re bidding in This article discusses how buyers aren’t always sure about the type of auction they are participating in when they bid for programmatic ads. First, programmatic ads are ads that attempt to target the most appropriate audience for an ad based on different […]

Bayes Theorem in the World of Data

This article discusses how Bayes Theorem is being used in the world today and how big data is a major contributing factor in its increased use. Bayes Theorem employs a method of both predicting the future and classifying large amounts of data. According to the article, Bayes Theorem is important because, “You can classify the […]

How Apple’s Ad-Blocking Strategy May Ultimately Benefit Google

Original Article: https://mindyourdecisions.com/blog/2015/07/07/heres-why-apples-ad-blocking-strategy-may-ultimately-benefit-google-game-theory-tuesdays/   As information continues to explode in the digital world, low-quality advertisement like auto-playing videos and banners are constantly deployed to generate greater revenues. In turn, the need to set up a wall between the users and advertisers seems to have grown. Ad-blocking softwares hence gained popularity over the years (a chart of […]

Really, auction types matter?

Link: https://www.exchangewire.com/blog/2017/10/26/kick-programmatic-rock-little/ There are lots of posts about using first price auction will increase the transparency in the programmatic industry. This article provides new insights about what else needs to done to solve the most essential problems apart from just changing from second price auction model to first price auction model. This article is a quite […]

Las Vegas Shooting: The failure of the Search Engines

On the night of the Las Vegas shooting, millions transcended onto the internet to find any source of information that they can regarding the unfortunate event. Millions of people across the world searched up what had transpired, searching for information and updates on the injury/death count, the investigation, the gunman, the weapons used etc. but […]

Google AdSense and Multiple Layout Options for Advertising Slots

For all the advertising markets we have done in class, we assume that the set of ad slots is fixed, and our goal is just to find a set of prices for each slot in a stable manner. However, certain ad networks, such as Google AdSense, will sometimes dynamically choose the advertising layout to try […]

How Google Polices Malicious Ads

https://blog.google/topics/ads/how-we-fought-bad-ads-sites-and-scammers-2016/ Google’s AdSense is a service which allows publishers of web content to earn revenue by placing advertisements on their web pages. When you Google “Google AdSense”, the first page which appears is a link to Google’s AdSense page. Prominently displayed on that page is a link to “Sign Up Now”. Similarly, advertisers can sign […]

PageRank and Soccer

https://www.technologyreview.com/s/535861/pagerank-algorithm-reveals-worlds-all-time-top-soccer-team/ The Google PageRank algorithm has been proving its value since its discovery. The PageRank evaluation has been also used to explore complex data structures, primarily things such as web authorities nevertheless today researchers use the algorithm in order to rank scientific papers or even the “World’s All-Time Top Soccer Team” – which is precisely […]

Google’s Page Rank

Last year, Google no longer kept the page rank score of a website accessible to the public. But according to this article, page rank may have ruined the web. Initially, page rank was revealed in 2000 with Google’s implementation of their toolbar in IE and Firefox. It had a page rank meter that indicated the […]

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