Google’s Success in the Advertising Market
https://www.theatlantic.com/business/archive/2017/10/google-cannot-be-stopped/544202/ This article describes Google’s increase in advertisement revenue. According to the article, between 2015 and 2016, Google had a 20% increase in advertisement revenue. Additionally, the article points out that mobile has the most promising future for advertising. In 2016, out of the time spent being exposed to print media, radio, TV, the internet, […]
Facebook’s Experimental Newsfeed
Facebook has recently released an experiment in Sri Lanka, Slovakia, and Serbia which puts posts from pages in a separate feed. This means the original news feed only contains advertisements and posts from friends. Many Facebook pages have seen huge drops – upwards of 50% – in user engagement following the change. While this has […]
Cryptocurrency and Money Market Democratization
https://www.seeker.com/how-blockchain-will-eliminate-banks-and-democratize-money-2214709749.html In the past few years, a multitude of cryptocurrencies like bitcoin and Lite coin have been born. These virtual currencies are based around a digital record of all transactions called a blockchain. This article discusses how blockchains have the potential to democratize money markets and take away money market power from large financial institutions. […]
Instagram’s Algorithm
Remember the good old days when Instagram shows you your friends posts in a timely manner; well good days are gone as Instagram launched its new algorithm. I have noticed that my Instagram page randomly shuffles my friend’s posts, a post from four days ago could appear as the first post when I refresh the […]
Rumors Rumors are no Fun, Unless You Share with Everyone
No matter how much we say we hate rumors and gossip, come on, guys — most of us honestly can’t help but get even a little intrigued when we hear some juicy gossip from a friend, read a shocking headline on the news, or get a Twitter update that our favorite celebrity has supposedly been […]
The Negative Influence of Google’s PageRank Feature
PageRank is a concept discussed in class that assesses and assigns the relevance and value of a certain webpage primarily by factoring how many expert websites the webpage links to, and thus draws from, and how many other webpages use this original webpage. In 2000, Google invented PageRank to give users of the internet additional […]
Super Bowl Advertising
Article Link: https://www.nytimes.com/2017/01/29/business/5-million-for-a-super-bowl-ad-another-million-or-more-to-market-the-ad.html In recent years, the advertisements running during breaks in the Super Bowl game have almost become more popular than the game itself. As a result, as this article explores, advertising prices have climbed drastically. While companies have always been eager to advertise on television during the Super Bowl, these slots have become more and […]
Curing Congestion, the Truth Behind Traffic
http://www.bendbulletin.com/opinion/5323723-151/guest-column-wider-roads-wont-solve-congestion-problem “Guest column: Wider roads wont solve congestion problems” begins with the simple line “Build it and they will come” which manages to capture the essence of the entire piece. The article employs a two step method to analyzing the problem of traffic congestion in Oregon. Frazier begins with an examination of the effects of […]
Online Information Cascade in Response to Crisis
This study is focusing on information cascade on Twitter during crisis situations. The researchers demonstrated a model of the diffusion of actionable information in the context of an armed robbery occurred near to the Rensselaer Polytechnic Institute (RPI) campus. Based on the results, the researchers explained their findings about the following three aspects of information […]
Twitter Ranking Algorithm
https://www.socialmediatoday.com/social-networks/how-twitters-feed-algorithm-works-explained-twitter The article presents an interesting case for how Twitter’s revamped ranking algorithm for content presentation has contributed to its steady increase in user activity over the past few quarters. For instance, the algorithm gathers tweets and activities of people followed by the user and scores them with a relevance model that predicts how interesting […]
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