I wanted to forward the information about the second meeting in the CCE Copy Club webinar-workshop series (see e-mail below from Melissa Hill). It was posted in the Extension Insider e-news and sent to the cce-communicators listserv but just in case you missed those, see the details below. 😊
More information about CCE Communications Network:
https://staff.cce.cornell.edu/units/communications/cce-communications-network
Other CCE Learning Opportunities:
- To view all upcoming webinars/meetings: https://staff.cce.cornell.edu/
- To view past events: https://staff.cce.cornell.edu/events-archive
Learn to write better social media posts on Thursday
Ever feel like no one is reading your social media posts?
Want to level up your copy and captions and drive more conversions to your classes and events?
I’m doing a deep dive into the topic of writing for social media on Thursday at 1 p.m. Register here: https://cornell.zoom.us/meeting/register/tJYtdOutpjwsGNTw0ohrruZIZ3295v8UNJV1
WHAT WE WILL TALK ABOUT:
- Writing copy for social – including posts and captions
- Using words effectively + efficiently
- Speaking directly to your audience
- Optimizing copy for the major platforms (FB, IG, LinkedIn, and Twitter)
- A few templates for social posts (plus where to find more)
WHAT WE WILL NOT TALK ABOUT:
- Creating images, graphics, or videos
- Ads, boosting posts, or campaign strategy
- Accessibility for graphical posts
- Understanding social analytics
(^^ All those are great topics, but beyond the scope of this hour-long zoom. I just want to focus on the writing piece for now. It’s the foundation of creating content, after all!)
Questions about this week’s class? Hit reply and I’ll get back to you ASAP.
See you soon,
Melissa
PS – If you missed last month’s call on copywriting basics, feel free to reach out. I can add you to a MS Teams site with the recording!
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Melissa Jo Hill – mjh386@cornell.edu
Strategic Communication Specialist
Cornell Cooperative Extension Administration