Consumer Product Research: MATCHA

Our first Descriptive Analysis panel of the fall involved testing various types of Matcha for a commercial client. Matcha is a finely ground powder made from green tea leaves which originated in China and is now mainly produced in Japan. Our expert panelists got to learn the traditional method of preparation and provided valuable information and feedback to help this particular client develop and improve their product.

Matcha, if well made, naturally foams when prepared. Some Matcha foams more than others and to some, the more foam the better!
Prepared Matcha
Tools used by the Matcha Panel
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