AECasN: A Deep Learning Model to Predict Information Cascades
Paper link: https://www.sciencedirect.com/science/article/pii/S0957417421015694 This paper, AECasN: An information cascade predictor by learning the structural representation of the whole cascade network with autoencoder, published in 2022, proposed a new deep learning model, AECasN (AutoEncoder Cascade Networks), to predict information cascades. Specifically, it takes the cascade networks as input and the final size of information cascade as […]
You NEED to See What This Post Says About Clickbait!
Clickbait has altered the search results landscape, for better or for worse: Google is trying to change that. Google has held a monopoly on the search engine and sponsored search for a long time now, but has only recently began to address the issue of clickbait which has harmed the environment surrounding page ranks. Clickbait, […]
I Spent $63.82 Promoting Our Class Blog on Google, Here’s What Happened…
In the spirit of learning about sponsored search, I decided to set up an advertising campaign promoting our class blog itself! From what we’ve learned in lecture, I assumed that Sponsored Search consisted of a huge marketplace where advertisers placed bids and battled for the advertisement slots on Google. However, my experience was a lot […]
Apple Extends Its App Store Ad Program, To Show Ads At Two New Slots
Apple has added two new positions where you can see new Ads in the Apple Store. To expand it business apple will be adding more slots. The regular apple slots were the Search ‘tab’ and the results. They have decided to add two new positions which are on the Today ‘page’ and on the individual […]
How the VCG Mechanism is Profiting Facebook
Facebook has been using the Vickrey-Clarke-Groves mechanism to make a profit from its advertisers. In order for Facebook to maximize their profits, advertisers must bid their true value. Facebook gives its top slot to the highest bidder, the second slot to its second highest, and so on. Facebook chose to set its price through auction […]
Caught in an algorithm
From CS lectures, math tutorials, food bloggers, study tutorials, latest internet gossip, to movies, YouTube has it all. Therefore, it is no surprise that over 2.5 billion people access YouTube once a month and in 2021 Youtube was valued at $28.8 billion dollars in revenue. But what has kept YouTube at the top since its […]
Using Bayes Theorem to Predict Potentially Life Threatening Diabetic Foot Ulcers
Diabetic foot ulcers are open sores on the foot resulting from diabetes which may be life threatening depending on certain factors such as sex, age, and other health related issues in addition to diabetes. A research group from China’s Nanjing University Medical School used medical data provided to them from Nanjing Drum Tower Hospital in […]
Information Cascades: Analysis of a Viral TikTok Product
For Gen Z, TikTok has become a search engine in place of traditional information databases such as Google. Many users have turned to TikTok videos as a source of news, how-to’s, and product reviews. Given that not all TikTok videos are fact-checked and often biased depending on the creator of the video, it brings upon […]
Meta: Information Cascades in the Market
On this past Thursday, October 27th, the share price of Meta dropped nearly 25% overnight from the previous day’s closing. As such, Meta’s market value plummeted to its lowest levels since 2016, creating both panic and speculation. Given these circumstances, the trading volume on Thursday was as dramatic as the price fluctuation. According to transactional […]
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