The Effects of Information Cascades on Work Culture and Organization
Work culture often drives how efficient a company is; it affects employee performance and team engagement, and it impacts the happiness and satisfaction of people. Because of this, companies’ success highly depends on their work culture. They can have the most innovative technology and creative strategies, but without certain behaviors and actions within the groups […]
Anti-Asian Sentiment and Institutional Racism: Through the Lens of Information Cascades
Vincent Chin was a Chinese American who was brutally murdered 1982 by two Americans who misidentified him to be Japanese, which many Americans blamed for the loss of their auto industry jobs. Forty years after the Killing of Vincent Chin, anti-Asian violence and hate crimes continue to surge. From March 2020 to March 2022, over […]
PageRank Applied to Basketball Tournaments
This article discusses PageRank as an alternative to current methods used to forecast performance for NCAA tournaments and to decide which teams play in the tournaments. The authors talk about how PageRank as an algorithmic system is a much more objective measure compared to the current methods that involve a council and can be swayed […]
Use Bayers Theorem to Show Most Published Research Findings Are False
In 2005, John P. A. Ioannidis published a somewhat controversial titled “Why Most Published Research Findings Are False”, but the logic and reasonings are subtle and thoughtful. In the paper, John pointed out one of the problems with the current research methodologies is the heavy dependence on a “convenient, yet ill-founded strategy of claiming conclusive […]
Using the Bayes Theorem in Predictive Policing
Source: https://theconversation.com/artificial-intelligence-is-used-for-predictive-policing-in-the-us-and-uk-south-africa-should-embrace-it-too-191266 In class, we learned the Bayes Theorem, a very important tool to calculate the probability of an event occurring based on some prior knowledge of conditions that may be related to that event. For example, we calculated the probability that a person has a rare disease given that he tested positive. There are […]
Black Friday Deals & Matching Markets
With Black Friday less than a month away, I thought it would be fitting to show the connection that Black Friday deals have with matching markets. Lots of retail stores offer price match guarantees on most of their products during the duration that their sale runs. However, this often does not account for BOGOs, out-of-stock […]
LinkedIn’s Ad Bidding Options
https://www.socialmediatoday.com/news/linkedin-shares-insights-into-ad-bidding-best-practices-infographic/625249/ https://business.linkedin.com/marketing-solutions/success/best-practices/ad-bidding-tips LinkedIn has recently published a guideline on the optimal bidding strategy for marketers looking to advertise on LinkedIn. In this new update, LinkedIn describes their second-price auction system, in which bids from advertisers compete over an ad slot and pay the second highest price. LinkedIn has four bidding options for advertisers. The first […]
False news travels faster than true stories
Link: https://news.mit.edu/2018/study-twitter-false-news-travels-faster-true-stories-0308 https://fbe.unimelb.edu.au/newsroom/fake-news-in-the-age-of-covid-19 MIT News found that humans, not bots, are responsible for spreading misleading information, where false news speeds faster around Twitter because people retweet inaccurate news. False news stories are 70% more likely to be retweeted than true stories. Although reading news on social media tends to be false news, Twitter still […]
Sidechat: a Study on Marketing With Tipping Points
https://www.nytimes.com/2022/05/27/style/sidechat-app-college.html A New York Times article published on May 27th 2022 details the meteoric rise of the social media app “Sidechat” across college campuses. Sidechat follows in the steps of apps like YikYak, which strive to provide a space for anonymous discussion for college students. At universities where it has been rolled out, any student […]
Changing ‘Ads’ to ‘Sponsored’
Google makes much of its revenue through sponsored searches. Many companies pay google for slots, so that they can be seen at the top of every user’s search. Recently, Google made 56.3 billion in ad revenue in Q2 2022. They devote a lot of time and resources into figuring out the best advertising experience for […]
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