Quora’s Bidding Options: CPV, CPC, and CPM
Every once in a while, I receive an email from Quora with interesting questions that intrigue me to learn the responses to, such as ‘What is the saddest thing you’ve seen on a resume?’ and ‘What is the biggest culture shock you have ever faced?’ In addition to such interesting questions, I sometimes also visit […]
The Significance of Defining Importance: Proving the Wisdom-of-Crowds Justification of Link-Based Ranking Algorithms
As we learned in class, the process of web searching and analyzing the connection between webpages plays an important role in understanding the reasons why people choose to visit various websites. An interesting paper I read claimed that while the PageRank Update Rule did have an influence on determining the importance of certain sites, there […]
Activist Hacking and Ultimatum
Black Reward, an Iranian hacking group, released information pertaining to an Iranian nuclear plant and the country’s atomic development. The group had threatened to release such information if the government failed to release political prisoners and protesters within 24 hours. At the risk of crudely abstracting and reducing a real-world event of great social and […]
The Labor Market is a (Very Flawed) Matching Market
While the labor market is constantly changing and adjusting according to the current economy and supply and demand details, it has always been classified as a type of matching market. It’s a bipartite graph where one set of nodes consists of potential employers and the other set consists of job seekers. The sources I’ve referenced […]
Does Search Engine Manipulation Effect Search Engine Advertising?
As presented in class, the goals and techniques for ranking webpages within the results of a search engine make sense. There are hubs and authorities, and webpages are ranked in a sense that the most important or likely results will be displayed first. This is a side effect of the modern web – the idea […]
Information Cascades in Art–Why do some art pieces look so similar?
If you’ve ever been to an art museum, you may have noticed that some art pieces from a certain time period seem to look very similar to each other. The hues, shading, style, and colors always follow the ‘trend’ of the era, and even the symbolism–thought, concept, and idea that the artwork seeks to introduce […]
BEC and the Power of Network Exchange in Cybercrime.
Often when imagining cybercrimes, people tend to have this image of a lone hacker sitting behind several comically large monitors writing complex code that most people wouldn’t understand. However the truth is much simpler than that. BEC or “Business Email Compromise” is a surprisingly simple and effective scam that has been rapidly growing in popularity. […]
The PageRank Algorithm in Biomedical Literature Ranking
Medline is the database of the U.S. National Library of Medicine. Literature importance in the database is typically determined by the number of inbound links to the article, which indicates the article’s number of citations. However, since such an algorithm does not consider the difference in the quality of citations, a research paper by Elliot […]
Sponsored Search Engineering in Electronic Markets: Is It Worth It?
Click here An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets Sponsored search advertising which has grown increasingly popular in all industries over the past decade gives insight into user interface interaction and activity such as click-rates. The search advertising market is presumed to amass 37% compound annual growth rate, more than […]