Extending the Mathematical Theory of Google’s PageRank Algorithm to Other Models
In class, we described Google’s PageRank algorithm in terms of an iterative process. First, assign arbitrary positive importance values to nodes in a network, and then make the values “flow” throughout the network structure. It is a mathematical fact that no matter what positive starting values we choose, iteration of this algorithm will result in […]
Struggles with Search Engine Optimization
One of the things you learn from working at a startup is the important acronym: SEO. Search Engine Optimization. Over the summer, one of the tasks as an intern was to help optimize the new website. Tools included content, landing pages, keywords, and layouts. At the time I wasn’t really too sure what I was […]
Page Rank, Link Farms, and the future of SEO
The web is constantly evolving, and so are the algorithms and metrics that shape it, what users see, and when. Prior to April 2016, A website’s page rank was publicly visible via the Google Toolbar. Initially made public in 2000, as Google was just getting of its feet and marketing itself as a smarter search […]
The Death of PageRank…what now?
In this course we have extensively discussed the idea of PageRank, and the function that it serves for advertising. PageRank and the advertising that it helped to the world is a huge reason that Google became the search behemoth that it did, but also opened the internet up to a variety of less than palatable […]
Google’s PageRank: Hubs and Authorities
Link: https://searchengineland.com/rip-google-pagerank-retrospective-244286 This article has been covered several times already on this blog, however I hope to bring a novel perspective by taking a closer look at the mechanics of link-spamming within Google’s PageRank system. The gist of the article is that for a period of time from 2000 until 2013, Google published a tool […]
Game Theory in Chess Endgames – and Possibly More
Omer Aziz Kayhan 4372010 Game Theory in Chess Endgames- and Possibly More Chess has some interesting and little-known rules. One of these rules is: “if the last 50 consecutive moves have been made by each player without the movement of any pawn and without the capture of any piece gives the players to call for […]
Supreme Resellers Making a Killing through Market Clearing Prices
People will pay for exclusivity, and one willing to spend the most ultimately becomes the most exclusive! This is the mantra fashion brands use in their operations, increasingly cultivating the “Hypebeast” culture. The Supreme clothing brand has developed a great following worldwide, with millions of people eager to purchase its products. There’s however one […]
Game Theory and the Paris Agreement
On June 1, 2017, Trump announced that the U.S. would no longer be part of the 2015 Paris Agreement, thereby stop meeting financial and other requirements and only rejoin if terms are renegotiated in the nation’s favor. The Paris Agreement is a negotiated agreement, signed by representatives of 196 parties, dealing with greenhouse gas emissions […]
How PageRank Can Fight Fake News
http://www.cio.in/feature/can-algorithms-really-tackle-fake-news-fiasco This article is about the growing phenomenon of fake news and how Google along with other search engine giants can combat it. It talks about a University of Oxford study done on the recent US presidential election and how there was more manipulation through big data and bots used to sway voters than […]
Googling Food Web
Research paper link: http://journals.plos.org/ploscompbiol/article?id=10.1371/journal.pcbi.1000494 Google’s page-rank algorithm might be able to identify endangered species and save the ecosystem. As discussed in Chapter 14 of “Networks, Crowds, and Markets: Reasoning about a Highly Connected World”, the Page Rank algorithm based on the number of links referring to the page. Using the method of repeated improvements, we can […]
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