Google AdWords: The Ultimate Ad Market
https://thenextweb.com/google/2011/05/12/a-beginners-guide-to-buying-google-adwords/# This article centers around Google AdWords, which is a pay-per-click form of advertising which businesses can utilize on Google. It first briefly introduces the concept of Google AdWords, and lays out a number of the benefits that companies get from using it for advertising. The article then proceeds to lay out a step-by-step process […]
Power in Networks: Keystone Species in an Ecosystem
Power in networks: Keystone species Influenced by: http://www.asnailsodyssey.com/LEARNABOUT/SEASTAR/seasKeys.php What are keystone species? Keystone species are organisms within an ecosystem, that are low in abundance, but they have a disproportionally large impact on the community’s ecology. Similar to what we learn about the power of a node, mediating two others, the keystone species, has a […]
Using Game Theory To Stop Lunch Thieves Dead In Their Tracks
Game theory tends to crop up in high-stakes politics and large-scale economic transactions, but to see it in person you need look no further than the workplace kitchen. If you’ve ever had to share a fridge with coworkers before, you’ve also probably had the misfortune of having someone steal part of or even your entire […]
The Battle Against Fake News
http://www.cio.in/feature/can-algorithms-really-tackle-fake-news-fiasco With all the talk about fake news after the most recent election, I find it interesting how algorithms work towards creating a PageRank that enhances the chance that the first few results are relevant to what the user wants. This article touches upon how people have been taken advantage of by hoaxes and […]
How did Wikipedia manage to get such a high Google PageRank?
https://www.quora.com/How-did-Wikipedia-manage-to-get-such-a-high-Google-PageRank I was curious about how sites go about to increase their PageRank, and I happened to face this article about how Wikipedia managed to get such a high PageRank. When you type any word in Google that is actually a word, most of the time, the first thing that pops up is information about […]
Eric Roberts Should Rule Hollywood
Revisiting the Six Degrees of Kevin Bacon Over 20 years ago, it was discovered that every actor in Hollywood was linked to Kevin Bacon by six shared film experiences or less. The phenomenon became known as Six Degrees of Kevin Bacon, and several interesting connections were discovered as its popularity grew. For example, Elvis Presley […]
Power, Favoritism, and Discounts in Major League Baseball Trading and Hiring Networks
http://journals.sagepub.com/doi/pdf/10.1177/1527002512469536 In an ideal trading network in Major League Baseball, all teams are equally likely to trade with any other team, given that the quality of players is equal and will fulfill a team’s needs. However, teams often are likely to trade with certain teams based on internal connections. The article analyzes this in regards […]
Fake News! in Link Analysis and Web Search
https://www.nytimes.com/2016/11/15/technology/google-will-ban-websites-that-host-fake-news-from-using-its-ad-service.html This 2016 news article, “Google and Facebook Take Aim at Fake News Sites,” discusses how these two leading internet companies (Google and Facebook) have combatted fake news sources from influencing the United States’ 2016 presidential election by removing the libelous sources from their websites. There was a point last November where if one […]
Predicting Conflict Using Hubs and Authorities
In the paper “Hubs, Authorities and Networks: Predicting Conflict Using Events Data,” Richard J. Stoll and Devika Subramanian attempt to see if there is a way to model countries and their conflict with each other by modeling the countries as nodes on a graph in which hub and authority scores would then be applied. In […]
Market Clearing Prices with Uber
(Inspired by Matching Markets in the Digital Age by Eduardo Azevedo and E. Glen Weyl.) One industry that has been particularly affected by the advancement of technology is the taxicab. Traditionally, taxis trawl around city blocks waiting to be hailed. On-demand ride hailing services, such as Uber or Lyft, allow the consumer to tell the […]
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