Adapting and Improving, one year at a time

The wintertime brings a host of shifting timescales and events. It’s the overlap of the New Year, and notably the less busy time for the majority of farmers and food producers (sorry livestock folks, I realize there’s still a hum of activity in your barns!). For many of us, there’s a January lull before the thaw kicks many activities into gear.

Along with my partner, I operate a small community farm in Canton called littleGrasse Foodworks that raises vegetables, herbs and flowers for “Free Choice Shares”. My partner is on the farm and I juggle farm tasks with another job. I reckon that rings true for many northern New York producers. We are entering our 13th season and I’ve gotten much better at not losing sleep worrying about every issue of our farm, but rather tackling a couple things at a time for incremental improvements that lead to a range of small and big impacts.

Picture of field at littleGrasse
One of the fields at littleGrasse

If you are looking for ideas, here are three easy ways to enact positive changes in your farm or food business in 2022.

Track time for one enterprise OR activity 

It’s true that we cannot understand our cost of production without accounting for how we spend our time. And it can be overwhelming to consider. For years, I felt the pressure to figure out how much time we were spending tending every one of our 50+ crops to see if any were too time consuming and adjust accordingly. It seemed daunting and I hesitated to take the plunge. And in reality, as a farm with shares, diversity is essential to the quality of our overall offering. We cannot decide to stop raising carrots on a CSA farm, but we can prioritize improving efficiencies in our processes. Anyhow, in your own business, I bet there are certain activities you’d like to get a better handle on and there are very simple ways to track activities, for example an online platform called Clockify.

I decided that instead of figuring out how long tending the carrots versus the cabbage took, it would be more useful to get a grasp on categories of activities. So in 2021, once per day I logged onto Clockify to enter my time spent on certain activities such as Accounting, Communications, Maintenance, Harvest, etc.

Example of using Clockify software
Screenshot of the Clockify software.

Logging my activities each day was easy and took around 5 minutes. Some days only included a couple hours of farm work and others included a long list of tasks.  Now we are planning for 2022 and with that investment of a couple minutes per day, I have a wealth of new information that I can choose to use in various ways. These options include but are not limited to: Read more Adapting and Improving, one year at a time

Boosting Your Business and Marketing Skills: Ag and Food Producers Academy 

Winter is an excellent time to learn new marketing and business skills to streamline your food or farm operation in the coming year. Taking the time now to prioritize goals could lead you to succeed in your marketing aspirations. But what to learn and where to look in a time where there is so much online? At Cornell Cooperative Extension of St. Lawrence County, we are putting on the Ag & Food Producers Academy that starts this month on January 15th! It’s available for existing and planning stages entrepreneurs in the 6-county northern New York region. There are 4 course tracks to choose from, and all online sessions meet on weekday evenings.

Reasons to Participate 

  • Hear from industry professionals. All the instructors for these courses work day in and day out with farmers and entrepreneurs. For example, Nicole Tommell is a Farm Management Specialist with 15+ years of experience advising producers on business planning and financing. You can hear her lead participants in the Prepare to Succeed: Business and Financing Options Course. 

     Nicole Ouellette, Jeremy Bloom, Flip Filippi, Nicole Tomell and Lauren Olson

Read more Boosting Your Business and Marketing Skills: Ag and Food Producers Academy 

Food Producers Talk Social Media: Top Takeaways!

Did you miss our recent webinar Food Producers Talk Social Media? Wondering about some tips to implement in your own social media marketing? Catch a recap of our Producer Panel Conversation, where you can hear from Dan Rivera of Triple Green Jade Farm, Jessica Bouharevich of White Rainbow Farm, and Cori Deans of Small Town Cultures

Our featured entrepreneurs had some useful tips, check out our favorites below. If you’d like to see the entire session, find the recording HERE.

Use your authentic voice when talking about your farm or food products. People want to hear from you and your role in the business. Speaking about your farm operation or food items in a real and honest way is the best way to connect with current and potential customers. 

Dan: When starting a food or farm business it’s a nice idea to document what it is that you are doing. Showcase to people what it is that you are spending your time on, be authentic with your business, don’t get caught up in what you should be doing. Focus on WHAT you are actually doing and focus on quality over quantity of posts. 

Triplegreenjadefarm: Insta post text: ‘Filled our raised beds yesterday with compost and topsoil. 1.5 cubic yards shoveled out by hand in about an hour. Go to know for the future! “What’s this got to do with our bread oven, you ask?” Well, most of the herbs (rosemary, cilantro, dill, for example) and veggies that we will include in our hearth-baked bread recipes will be organically grown right here. The rest will be for our own homestead garden use. #raisedbeds #dirt # gettingdirty’

Don’t automatically count out certain platforms just because you think they won’t do well or you don’t want to use them. 
Read more Food Producers Talk Social Media: Top Takeaways!