How much thought have you given to your branding? It is important to think about how your products and your business may look to consumers. Often people purchase products because of the story it tells, and the feeling it gives.
As the owner and producer of a business and products, you want the ability and control of telling your story at all levels. ATTRA | Sustainable Agriculture published a recent article on “Farm Branding: Selling Your Products Through Story”. You can read the full article HERE. Below are 7 great takeaways from the article, consider digging in this season on some of these tips to connect more with your customers!
- Make Meaning. What makes your product different from competitors? Share this meaning with your customers by stating these things out loud and in your marketing materials.