In February, Professor Andre Kessler talked about how his experiences in the Andes changed his perspective on climate change. He told stories of how religious leaders in South American tribes have predicted a downfall in the health of our planet. He then talked about how switching to other sustainable ways of feeding people, such as eating crickets, can help save the planet.
His efforts to influence our environmental behaviors reminds me of something I learned recently in Persuasion and Social Influence. Researchers have found that a few reasons why many people are not influenced by environmental communication is that the message 1) lacks intentionality or real goals, 2) there is no moral violation that produces intense emotion, and 3) the consequences seem distant, and 4) climate change is slow and gradual. Due to the nature of the issue and the way that media covers it (or fails to), it’s difficult to get people to be active in combating it. There has to be a better way of communicating the severity of the issue. Perhaps using more stories about how climate change impacts people like monks in the Andes would help.