Keith Lemnios, the CEO of Sun Coffee came to speak to us about Sun Coffee’s marketing strategies and the new frontiers they are approaching. As a current marketing student, this Cafe was particularly interesting to me.
Mr. Lemnios spoke about his companies effort to partner with universities. Sun Coffee takes pride in its ability to maintain and practice good labor laws and fair trade practices. Since university students are more concerned about advertising for just labor laws and fair trade practices, this partnership greatly benefits the company.
It was interesting to hear Mr. Lemnios to speak about his insight on marketing. He mentioned that more and more, consumers are concerned about how the products that they consume are being produced. The background of the product is becoming as important as the product itself. It was refreshing to hear the the CEO of such a successful company put so much emphasis on fair labor practices.