More American than apple pie and systemic racism is the Superbowl. The sporting event to end all others, the Superbowl is to most Americans what the World Cup is to the rest of the world. Two teams battle it out to be declared champions. Before going into the dining hall to watch the Superbowl, there was an event that discussed the ins and outs of sports gambling as well as how companies make decisions concerning marketing during the Superbowl. The game itself was in a word, unspectacular. The commercials this year were intriguing, but no specific commercial stood out to me. With social media, companies official accounts seem to do their best to stir as much buzz about their commercial as the initial showing might. There seems to be a definite switch from just talking about the commercials with friends or others you have direct contact with, to having the entire internet to discuss it with. This can lead to a broader audience that knows about the commercial and have interacted with the advertisement beyond the approximate hundred million that tune in to the actual game. With companies paying about five million dollars for a 30-second ad spot, a thrilling game could potentially be integral to keeping the viewership and exposure that is initially paid for.