Sports Ticket Pricing — Dutch Auction Method
As a fan of a big football school, I know how quickly college game day tickets can sell out. However, for a school like Northwestern, where selling out games is seen as an accomplishment, finding methods to estimate demand and students’ willingness to pay is crucial to maximizing profit. Accordingly, Northwestern professors Jeff Ely and […]
Search Engine Baidu and the healthcare incident
https://www.reuters.com/article/us-baidu-regulations/china-curbs-baidu-healthcare-ads-business-after-students-death-idUSKCN0Y014U Search engines’ revenue reply heavily on advertisements. For Baidu, the largest search engine company in China, its 20%-30% of revenue comes from healthcare companies. Baidu uses an auction method to select what companies are featured at the top of search results: basically, whichever company pays the highest can be the first search result when […]
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