Diffusion of new technologies to reduce the spread of Covid-19
Coronavirus Apps Show Promise but Prove a Tough Sell This article from The New York Times discusses the launch of a Covid-19 tracking app by Apple and Google. This app tracks where people go and alerts them of exposures to Covid-19 through exposure notifications on a user’s phone. The software is designed to prevent outbreaks […]
Is Influencer Marketing Sustainable? Analyzing Digital Influencers’ Impact on New Product Diffusion
In 2020, I feel as though I cannot go a day without seeing or hearing about some type of online influencer, whether it be through drama that is manifesting on Twitter, watching a video on YouTube that comments on an influencer’s content, or seeing kids try to emulate a new dance posted by their favorite […]
Viral Marketing to Create a Beauty Empire: Avon Case Study
Throughout this semester, we have come to understand how networks are structured and what the implications are of the existence of ties between certain nodes. We went from learning about the differences between strength and direction of nodes to understanding how this impacts the overall structure of a network and the spread of information. Multi-Level […]
How Online Bots Cause The Spread of Misinformation
2020 has proven to be a year that many of us are ecstatic to leave behind and finally call the past. Although we are less than a month away from closing this chapter in the history books, it’s imperative that we analyze what happened in 2020 and, most importantly, learn from it. The saying “those […]
India’s Internet Explosion: A Manifestation of Network Effects
India is a country with over 1.35 billion people – that’s more than Europe and the United States together. Thus, when something becomes popular in India – especially something with positive network effects- it quickly gains a lot of traction and spreads like This is what happened in 2016 in what is sometimes referred to […]
Cascading Opinions on the COVID-19 Vaccine
The ongoing pandemic of COVID-19 has continued to persist, especially in the US, even with measures for lockdowns and social distancing in effect. While there is no exact culprit to blame for this, many of these prevention methods have failed simply because it is unrealistic for many people to stop their daily activities, for example […]
Diffusion and Cascades – Tiktok vs. Instagram Reels
TikTok is a social media app used to create and post short clips overlaid with an audio track that has taken off over the past year. It has amassed over 850 million followers, most of which have been garnered over the course of the pandemic. TikTok has become a global phenomenon because of the “algorithm” […]
Influencer Marketing and the COVID-19 Pandemic
The COVID-19 pandemic has had a significant impact on almost every part of our daily lives, but especially on our buying habits and screen time. Influencer marketing has always been relevant, in recent years, at least, but is the pandemic making influencers more influential? Given that more people are going on their phones more, and […]
Cause and prevention of cascading failure in distributed computer systems
https://www.infoq.com/articles/anatomy-cascading-failure/ Large tech companies usually maintain a fleet of servers to serve the customer’s requests, so that if a few, or even a thousands of server go down, there will still be enough backup servers to take up the roles to ensure that the service doesn’t appear to be down to the end customers. […]
The Black Death Pandemic Along The Silk Road – Epidemics
Links to Online Sources: https://www.history.com/news/silk-road-black-death https://covid.cornell.edu/travel/ The Silk Road is the most renowned trade route in the world, connecting numerous countries from East Asia to Europe. While it empowers communities to trade products and share their knowledge, culture, beliefs, and innovations, it also allows diseases to spread across countries. In this case, the Black Death […]