Tipping Points in Climate Change Discourse
Link to Journal Article: http://www.sciencedirect.com/science/article/pii/S095937800900034X Gladwell (2000) describes the concept of the tipping point as a specific time during an epidemic that leads to a steep change in a social trend or behavior. This change often occurs at an initial threshold value, from where the sudden change can go in both desirable and unwanted directions. The […]
Galaxy Note 7 Did Not Damage Samsung Brand in US
This article dives into Samsung’s brand perception among US consumers following the catastrophic release of the Galaxy Note 7. Users reported overheating, which caused airlines to ban the device. Despite the global recall of the Note 7 and the perpetual news coverage and bad press, Samsung weathered through the storm. A Reuters/Ipsos survey conducted in […]
The Elephant NOT in the Room
Prediction markets, as we learned in class, are places where people can trade securities that are tied to the outcome of some event, where if the event occurs, security-holders will earn a dollar, and otherwise, earn nothing. This means that the prices of securities are indicators of the market’s opinion on the probability of the […]
The decline of teen cigarette smokers
https://www.cdc.gov/tobacco/data_statistics/tables/trends/cig_smoking/ https://www.cdc.gov/mmwr/preview/mmwrhtml/mm4843a2.htm Teen cigarette smoking rates have been steadily decreasing over the years. This phenomenon is evident from the graph on the CDC page, which plots the percentage of teen smokers from 1965 to 2014. In 1965, up to 42.4% of teens smoked cigarettes, while in 2014, the number shrunk to a mere 16.8%. […]
Introducing Cost-Per-Impression Bidding with Pinterest
In class we studied bidding on ads based on cost-per-click slots, but this article discusses how Pinterest has transitioned to auctions on cost-per-impression to set prices on ad slots. What is cost-per-impression? Cost per impression is the cost that advertisers pay for each potential customer who views the advertisement(s). What’s interesting is how clicks and […]
Holiday Parties and Networking
With the holiday season quickly approaching, you may soon find yourself being invited to many holiday parties. The article discusses the importance of attending holiday parties and how they can be an important tool to take advantage of when networking. The author describes a “growth mindset” (as opposed to a “fixed mind set”) as one […]
The Danger of Information Cascades in Social Media Echo Chambers
Regardless of your political leaning, the result of this past election was both shocking and unprecedented. Many pollsters and people who were actively following the election were confused how this result could possibly occur when their newsfeeds, timelines, and information circles were filled with pro-Hilary poll results, leading voters to believe that his election would […]
The Science of Winning Poker
In this article by Christopher Chabris, he explains how winning in poker doesn’t necessarily always result in winning all the hands, rather it is choosing the correct strategies based on probabilities. For example, if you have pocket 7’s (2 7’s in your hand) and before the flop (before you see the first 3 cards) you […]
Twitter is Shutting down Vine
A few weeks ago, Twitter (who owns Vine) announced that they will shutting down the app. The once very popular app has lost user interest by tremendous amounts. Twitter also owns Periscope and wants to focus on improving both Twitter and Periscope. When they announced their loss, Twitter also laid off 9% of the company’s […]
Why Facebook Beat MySpace: A Study of Behavior changes across a network
Article: http://www.digitaltrends.com/social-media/former-myspace-ceo-reveals-what-facebook-did-right-to-dominate-social-media/ First People on Facebook: http://www.businessinsider.com/the-ultimate-cool-kids-meet-the-20-first-ever-facebook-users-2012-2#13-zach-bercu-8 First schools on Facebook: https://www.quora.com/In-what-order-did-Facebook-open-to-college-and-university-campuses Back in 2006, MySpace was one of the most popular and active websites on the internet. With daily active users surpassing that of Google, Yahoo Mail, or Facebook, MySpace seemed like it would stand tall as a social network for years to […]
keep looking »