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Network Effects and Modeling

Ian Leslie’s recent Financial Times article called How The Mad Men Lost The Plot describes the marketing world for products many would consider staples of everyday American life; these are products like Coke. One of the biggest findings from this article is that the typical user of Coke, the soft drink, only buys the product […]

Advancement for Quantum Computing and Effects on Network Analysis.

When analyzing networks such as those involved in the worldwide web, the inherent difficulty is sheer size of the network. When every a data set becomes sufficiently large with many parameters the computational power and time required to do any sort of analysis on that data set becomes immense. There may be a recent development […]

Errors in Applying Bayes’ Rule to Medical Diagnoses

Bayes’ rule is a theorem that relates the probability of a conditional event to the probability of the independent events occurring. It has many medical applications, including medical diagnosis. Clinicians can develop an initial probability that any patient has a disorder and can use that to come up with a good estimate of probability that […]

Media, Cascades, & Social Movements

Cascades of Coverage: Dynamics of Media Attention to Social Movement Organizations by Charles Seguin (July 29, 2015) In class we described a simple, general cascade model that reflects how information can be cascaded through a network. Three ingredients in the model determine how decisions are made: states of the world, payoffs, and signals (high and low signals […]

Network Effects in Facebook’s Earnings Report

Here in this article titled “Facebook Earnings Reflect Epic Network Effect” the author talks about how Facebook is benefiting from the rich get richer idea that is presented in the book. the fact that Facebook is one of the most popular websites in the world, helps it as it moves into new fields. As Facebook […]

Power law and spreading of viral videos

The way new media spreads is very different today than it was in the past. Videos, images, and news articles now go “viral,” or are seen by an increasingly large number of people, due to social networks. In this article, four specific examples of media, all videos, are analyzed to see how they spread. Due […]

Fake It ‘Til You Make It: Goods with Network Effects In 2015, Facebook had a reported 170 million fake users, with probably millions of additional fake users who have yet to be discovered. “Likes” can be bought from these fake Facebook users in the tens of thousands for under $25, and most often, these fake “likes” are used to artificially bolster the perceived popularity […]

Authenticity – the New Marketing Cure

The key trend in today’s marketing is all about proving “authenticity”. Products that have “an internal truth and capability”, “defined heritage”, and a “well-grounded value set” are defined to be authentic, according to Interbrand, a branding consultant. Hence it is not abnormal to see businesses tell lengthy, detailed stories about their products. Authenticity is what […]

Cascading Behavior in Today’s Network

Facebook. Twitter. Instagram. Snapchat. In today’s continuously changing and developing society, there are hundreds of ways to interact with others whether they are Cornell students or friends from other countries. Among the many social networking services, I am going to talk about Facebook in regard to a recent tragic event and how cascading behavior has […]

How a Constricted Market Set Almost Lead to the Extinction of a Rare Peruvian Orchid

In the 19th century, orchid collecting and cultivation was a very popular hobby among the extremely wealthy, many of members of British royalties owned private greenhouses with millions of unique species taken from the mountains of Borneo and Papua New Guinea. In those times the discovery of new orchid species regularly made headline news in […]

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