2024 Giving Day schedule and deadlines

• Marketing starts: March 1
• VIP giving starts: March 6
• International giving starts: March 12
• Giving Day 2024: March 14

Every month

• ATTEND C/U meeting
• REVIEW toolkit for deadlines

November

• CONFIRM your C/U designation fund numbers
• SOCIALIZE plans/needs for matches & challenges with gift officers & advisory boards

December

• DRAFT your email copy before finalizing in January
• PARTNER with your communications teams to start any asset planning

January

• PLAN for matches and challenges
• PLAN audience segmentation
• SITE OPENS for page edits around January 17
• CREATE new pages if desired
• NOMINATE funds to be placed within cause categories
• WRITE email copy, web copy, and social posts
• ATTEND GiveGab office hours
• ATTEND meeting with your Email Marketing Specialist
• ATTEND email sending arc meeting
• SUBMIT email request forms on January 31

February

• CONNECT with your student groups
• RECRUIT fundraisers
• FINALIZE matches and challenges
• ATTEND second GiveGab office hours
• ATTEND second meeting with your Email Marketing Specialist
• REVIEW thank you process on the toolkit
• SCHEDULE social posts
• PREVIEW & APPROVE email messages by February 23
• FREEZE! ❄ Your page edits should be FINISHED by February 16
• Marketing begins on March 1

March

• VOLUNTEER for a day-of task
• HAVE THE BEST GIVING DAY EVER!

⏰ Giving Day On-Campus Events Timeline 2024 ⏰

• January 16 – Submit event resources request form
• January 31 – Event marketing details due
• Early February (TBD) – College/unit event office hours
• February 15 – CampusGroups events built and posted on GD site
• March 11–13 – Resources delivered to event leads
• March 14 – Giving Day!
• March 15 and 18 – Remaining resources pick-up
• March 19 – Submit attendance lists and photos