2025 Giving Day schedule and deadlines

• Marketing starts: Feb 27
• VIP giving starts: March 4
• International giving starts: March 11
• Giving Day 2025: March 13

Every month

• ATTEND C/U meeting
• REVIEW toolkit for deadlines

November

• CONFIRM your C/U designation fund numbers
• SOCIALIZE plans/needs for matches & challenges with gift officers & advisory boards

December

• CONFIRM your C/U designation fund numbers
• DRAFT your email copy – start now, finalize in January
• PARTNER with your communications teams to start any asset planning

January

• PLAN for matches and challenges
• PLAN audience segmentation
• SITE OPENS for page edits around January 8
• CREATE new pages if desired
• NOMINATE funds to be placed within cause categories
• FINALIZE email copy, web copy, and social posts
• ATTEND meeting with your Email Marketing Specialist
• SUBMIT email request forms on January 29

February

• CONNECT with your student groups
• RECRUIT fundraisers
• FINALIZE matches and challenges
• ATTEND GiveGab office hours
• ATTEND second meeting with your Email Marketing Specialist
• REVIEW thank you process on the toolkit
• SCHEDULE social posts
• PREVIEW & APPROVE email messages by February 21
• FREEZE! ❄ Your page edits should be FINISHED by February 14 *access will be revoked at 5pm ET on Feb 14
• Marketing begins on February 27

March

• VOLUNTEER for a day-of task
• HAVE THE BEST GIVING DAY EVER!

⏰ Giving Day On-Campus Events Timeline 2025 ⏰

• January 16 – Submit event resources request form
• January 29 – Event marketing details due
• Early February (TBD) – College/unit event office hours
• February 13 – CampusGroups events built and posted on GD site
• March 10–12 – Resources delivered to event leads
• March 13 – Giving Day!
• March 14 and 17 – Remaining resources pick-up
• March 19 – Submit event attendance lists and photos