We need your help to make sure that people all over the world know about Cornell Giving Day. When marketing begins, post the website url, givingday.cornell.edu, on social media. Upload a #CornellGivingDay photo to Instagram, and don’t forget to tell all your Cornell friends that on March 14, 2024 their gift will help Cornell make a difference in the world.

Social media basics

Website: givingday.cornell.edu
Hashtag: #CornellGivingDay
Facebook: Cornell Alumni Association
X (formerly Twitter): @cornellalumni
Instagram: @cornellalumni

Graphics Templates

Instagram/LinkedIn	Instagram stories	Facebook
Canva Giving Day Instagram/LinkedIn template	Canva Giving Day Instagram stories template	Canva Giving Day Facebook Template

We are excited to provide several options for you to create your own college/unit-specific social media graphic via an easy-to-use Canva templates. These templates and any graphics you create should be used for internal use only. That is, graphics created using this tool should only appear in efforts and posts generated from an officially sponsored Cornell channel with the support and knowledge of a college/unit Giving Day lead.

Directions

• Click “Use this template,” NOT “Edit original” and then create your images.
• Click the “Download” button at the top right when you’re ready to save your image(s).
• Upload it to your social media platforms.

Resources for posting on social media

Create your own graphics using the Canva templates, or  download stock graphics, animated GIFs, and the Giving Day video from Box.

We encourage everyone to make a new URL for each of your social posts leading up to and on Giving Day. This will allow you to track which posts brought in more traffic, gifts, and dollars. This is where you can create those URLs. You can track the progress of these URLs from our Giving Day Reporting Dashboard.

Crossposting between Facebook pages is a way to share videos across multiple pages without negatively affecting Facebook’s algorithm for your post. Connect your college or unit’s Facebook page to the Cornell Alumni Association page using these few, quick steps.

Once you have established a crossposting relationship with other pages, you need to grant them permission to crosspost on each video that you upload. Facebook provides instructions on how to do that halfway down this page.

Social media scripts

Before Giving Day script

• Cornell Giving Day is March 14! 📆 A gift of any size can make a huge difference in the lives and experiences of Cornell students! #CornellGivingDay
• The countdown to #CornellGivingDay is on! Your support is crucial to the success of students, causes, and areas of Cornell that you love. YOU can make a difference! 
• Save the date: March 14 is #CornellGivingDay! Your gifts will directly impact the students, causes, and areas of Cornell that you love. Get ready for a 24-hour celebration of Big Red Spirit!

On Giving Day script

• #CornellGivingDay STARTS NOW!
• Show your support for Cornell by making a gift at [insert fundraising page link]. A gift of any size during this 24-hour event can make a huge difference in the lives and experiences of Cornell students!
• Cornell Giving Day is HERE! Show your #CornellGivingDay spirit with a gift to [insert fundraising page link]. Every gift makes a big difference. Support students and the areas you love at Cornell!
• 🚨Today is #CornellGivingDay! 🚨
• Your Cornell family across the globe is counting on you! Make a difference for the areas that mean the most to you. [insert fundraising page link]

For personal accounts

• I took the Cornell Giving Day quiz and made a gift to [insert page link]. Take the quiz to see what fund fits you best! #CornellGivingDay
• I supported what I love about Cornell! Help make a difference for Cornell students by donating to  [insert fundraising page link] #CornellGivingDay

After Giving Day script

• What a difference one day can make! Thank you to everyone who participated on #CornellGivingDay. With your generosity, our Cornell community can make a real difference for current and future students.
• THANK YOU for your participation on #CornellGivingDay! Together, we’re changing lives that change the world. Your generosity made a real difference for Cornell students, faculty, and researchers!
• What an amazing #CornellGivingDay! It wouldn’t have been possible without your generosity. Thank you for joining us to make a difference for Cornell students!