Landing page guidelines

These guidelines will help you create beautiful Giving Day profiles and campaigns on the Giving Day website.

Read the guidelines

Logo

Files named GD-logo are full-color versions. Use the GD-dark-logo on light backgrounds. Use the GD-white-logo on dark backgrounds.

Print and digital versions

JPG or PNG versions of the logo are available for your online and printed materials. Be aware of your background and leave space between the Giving Day logo and other elements.

Download logos for print

Download logos for the web

Vector files

Vector files are also available for download. Use good design sense when using them. Do not alter the logo shape, color, or typography. Be aware of adding background colors and how they contrast with the logo.

Graphics templates

Instagram/LinkedIn	Instagram/LinkedIn	Instagram stories	Facebook
Canva Giving Day Instagram/LinkedIn template	Canva Giving Day Instagram/LinkedIn template	Canva Giving Day Instagram stories template	Canva Giving Day Facebook template

We are excited to provide several options for you to create your own college/unit specific social media graphic via an easy-to-use Canva template. These templates, and any graphics you create, should be for internal use only. That is, graphics created using this tool should only appear in efforts and posts generated from an officially sponsored Cornell channel with the support and knowledge of a college/unit Giving Day lead.

Directions

1. Click “Use this template,” NOT “Edit original,” and then create your images.
2. Click the “Download” button at the top right when you’re ready to save your image(s).
3. Upload it to your social media platforms.

QR codes

We have generated a QR code for each college and unit. These work great for signage and will be active only through Giving Day.

College/unit signage

We will print an A-frame sign for each college/unit to be delivered the week of Giving Day. Feel free to make use of these designs (link coming soon) for any additional printing!

College/unit slide decks

We encourage you to spread the Giving Day word wherever you can! With students, faculty, staff, volunteers—whomever will listen. So you don’t have to start from scratch, feel free to use a Giving Day Power Point template or Giving Day Google Slide template to help tell your story!

Video bumper

Place this clip at the end of your own videos to connect your visuals with the Giving Day brand. Don’t forget to include a call to action and the Giving Day website URL at the end of your videos.

Download the clip

Typography

• Headers and calls to action use Lato with various weights.
• Body copy uses Montserrat.
• Both typefaces are available at Google Fonts.

Color palette

• Red: Calls to action, headers, and body links
• Blue-gray: Secondary calls to action
• Light blue: Tertiary accents