Did you miss our recent webinar Food Producers Talk Social Media? Wondering about some tips to implement in your own social media marketing? Catch a recap of our Producer Panel Conversation, where you can hear from Dan Rivera of Triple Green Jade Farm, Jessica Bouharevich of White Rainbow Farm, and Cori Deans of Small Town Cultures.
Our featured entrepreneurs had some useful tips, check out our favorites below. If you’d like to see the entire session, find the recording HERE.
Use your authentic voice when talking about your farm or food products. People want to hear from you and your role in the business. Speaking about your farm operation or food items in a real and honest way is the best way to connect with current and potential customers.
Dan: When starting a food or farm business it’s a nice idea to document what it is that you are doing. Showcase to people what it is that you are spending your time on, be authentic with your business, don’t get caught up in what you should be doing. Focus on WHAT you are actually doing and focus on quality over quantity of posts.
Don’t automatically count out certain platforms just because you think they won’t do well or you don’t want to use them.
Read more Food Producers Talk Social Media: Top Takeaways!
Social media can be a great tool to use to communicate and interact with current and potential customers. You can post farm updates in real-time with your followers and share what is available for purchase. About 1 in 4 social media users use social platforms to discover, learn, purchase or recommend products or brands, so it’s important to have an online presence.