Social media can be a great tool to use to communicate and interact with current and potential customers. You can post farm updates in real-time with your followers and share what is available for purchase. About 1 in 4 social media users use social platforms to discover, learn, purchase or recommend products or brands, so it’s important to have an online presence.
Here’s our tips for best practices to keep your customers engaged online, with examples from area farms and food businesses in the north country.
Post with Consistency
Be active on your account, your followers will notice when there have not been any updates in a while. Share current happenings on your farm or what projects you have been working on. Having a lack of posts or interaction on social media can be the reason your followers and other potential customers are not seeing your content. With consistent regular posting, you can have customers look forward to seeing you and your farm updates. Try setting goals on posting consistency each week, maybe aim for 2-3 posts to start and then adjust accordingly based on your available time.
Visuals Matter Read more Social Media Strategies for Producers