by

Disaster Preparedness in the Thai Hospitality Industry

On behalf of Anika Malhotra:

Disaster Preparedness in the Thai Hospitality Industry

One of the deadliest natural disasters in recorded history, the 2004 Indian Ocean earthquake and tsunami, resulted in the deaths of over 230,000 people in fourteen countries and provoked worldwide humanitarian efforts which led to the donation of over USD$14B in aid. Of these fourteen countries, Thailand was one of those that were hardest hit with an estimated 8,212 death toll.

The two industries that were greatly impacted by this disaster were the fishing and tourism industries. The destruction of industrial infrastructure in coastal areas within the fishing industry had substantial impacts both on regional and national scales, affecting employment in coastal regions and foreign exchange earnings on a national level.

 

With these direct effects of the tsunami, came indirect effects within the hospitality industry. As investigations into the disaster continued, there was speculation that many of the resort hotels directly hit by the tsunami did not alert guests in a timely fashion and that staff were not well equipped to handle such situations. Moreover, regardless of whether tourist’s travel destinations were affected or not, there was a psychological concern and fear for their safety while traveling in areas of this part of the world. The hospitality industry was then hit with numerous cancellations as a result.

 

Tourist’s concerns and trip cancellations created a negative image of the hospitality industry for their lack of disaster preparedness. As the industry began to fear that this negative impact might be long lasting, many hospitality companies joined forces with humanitarian organizations to develop stronger disaster preparedness, recovery, and risk mitigating skills.

 

Addressing issues of crisis management and providing hospitality employees with the necessary skills involved gives these companies a competitive advantage. The first step in these efforts is focused on pre-crisis communication. The thought here is that communicating more effectively and implementing solutions for these situations will help rebuild trust and credibility from the public’s perspective.

 

Rather than a focus on maximizing profits for shareholders, there has been an increased focus on corporate social responsibility (CSR) within the hospitality industry. Although brand reputation and financial factors still play a major role in the decision making process for tourists and potential employees, they are looking more for companies who contribute to more wide-ranging societal goals. These CSR contributions are often in the form of cash donations, work force initiatives, partnerships with NGO’s, and by providing shelter and evacuation. The top 3 hotel companies in the industry that are most contributing to this reform are Hilton, Marriott, and Accor.

 

The Ministry of Public Health in Thailand, The International Federation of Red Cross and Societies, and other NGO’s, as well as those in the Thai private sector formed partnerships with these hospitality companies to train employees and provide assistance and funding in these efforts to rebuild the economy in Thailand. The Tsunami Victim Relief Center was also founded days after the tsunami to help in mobilization efforts. The Royal Thai Government (RTG) has also been greatly praised for their role in providing support to the affected communities. The United Nations Country Team along with bilateral development agencies worked with the RTG to address issues and challenges in the rebuilding effort.

 

The efforts of these organizations in collaboration with hotel companies and educational efforts proved to help tremendously towards rebuilding the hospitality industry in Thailand. Below can be found the Tourism and Earnings Growth in Thailand chart as of one year after the tsunami (2005):

The above chart proves that not even fully into 2005, in Q2, there was shown a significant positive change in the percentage of tourism earnings in one year from

-6.2 to +4.4 in growth.

 

The monsoon season in Thailand in 2011 was a period in which was demonstrated how far humanitarian aid efforts and disaster preparedness have improved since the tsunami disaster in 2004. As a result of the storms during this time, flooding began to spread throughout the Northern, Northeastern, and Central areas of Thailand. These floods resulted in the deaths of 815 people, with a total of 13.6 million people having been affected by the same. The Tourism Authority of Thailand (TAT) projected a combined loss of USD$825M as a result of reduced international and national tourism, with people having cancelled their trips to the region.

 

Hotels in and around the affected areas in Thailand began to take measures to ensure the safety of their guests, and help with the relief efforts of the surrounding community. The Mandarin Oriental in Bangkok organized a thorough workshop for more than 1,000 of its staff members to drill them in how to manage the flood situation. The Shangri-La Hotel also took precautionary measures during this time by placing sandbags outside of the property in an effort to prevent water from flowing into the property and by storing enough food and medical supplies for their guests and staff to last three days in the case of an emergency situation.

More major hotel companies are doing their part to help with disaster relief in other ways:

 

a)    Marriott International converts points donated by guests into cash for contribution to the IFRC Disaster Relief Emergency Fund.

b)    Hyatt has developed a volunteer outreach program, Hyatt F.O.R.C.E- allowing for employees to provide local and worldwide support on company paid time.

c)     Hilton Honors has implemented a charity titled “Blanket them With Love” to help with the after effects of the 2011 floods in Thailand. “The project will provide 1) immediate relief to victims by giving emergency life packs (includes food and other daily necessities) to evacuees, 2) 700 financially needy families affected by the coming 4 months of cold weather with blankets, so that the most vulnerable targets like young children and elderly will be protected from diseases associated with the cold climate. 3) Help to at least 10 affected homes with repairs after the floods, so that the family go back to safe shelters.”

d)    AirAsiaGo had absorbed the cost of credit card transaction fees on their website for one month from October-November 2011. In addition to this, they worked with local hotels in Bangkok to provide discounts to travelers.

e)    As part of their CSR initiative, Hilton Pattaya donated 100,000 baht to the Rotary Club of Taksin Pattaya to help with relief and rehabilitation projects for the aid of those affected by the floods in Thailand.

In order to help with the rebuilding efforts after the floods, the Thailand Convention and Exhibition Bureau (TCEB) has implemented a communication center that will keep event organizers updated as to the status of their future events, one such event being the annual Royal Flora Expo.

 

It is made evident to us that the efforts made for disaster preparedness by the hospitality industry in Thailand and throughout the world will help in reducing financial and emotional burdens of many of those affected by such natural disasters as the 2004 tsunami and 2011 floods. Whether it is by partnering with NGO’s or companies within the private sector to help provide employees and their families the skills needed to help mitigate the outcome of such disasters, by providing direct financial support, by sending its employees on volunteer efforts within the community or worldwide, or by providing food and shelter to those affected, the hospitality industry in Thailand is helping to rebuild security and lessen the fears of travelers worldwide.

 

 

7,784 thoughts on “Disaster Preparedness in the Thai Hospitality Industry”

  6. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. slot bonus 100 to 3x

  8. Website Development Australia has earned the distinction of being Best website development company in Australia
    , primarily due to its extensive experience and specialized expertise in the field. The company’s innovative and creative website designs are noteworthy, and their personalized solutions are tailored to meet the unique needs of each client. Furthermore, their responsive design ensures that websites are optimized for performance across all screen sizes, while their SEO-friendly approach ensures that websites rank well in search engine results pages. Additionally, the company’s competitive pricing and outstanding customer support make them an excellent choice for businesses seeking to enhance their online presence. For those seeking a website development company in Australia, Website Development Australia is an exceptional option.

  9. Thanks for sharing this quality information with us. I really enjoyed reading. Will surely going to share this URL with my friends. bizze

  11. ICQ 752822040 / @killhacks
    Email hacksp007 @dnmx.org
    Telegram @leadsupplier / @killhacks
    What’s App +92 317 272 1122

    Fresh Fullz SSN DOB DL & High Credit
    UK\US\CANADA fullz with SSN/SIN
    Fresh CC’s with cvv & ssn info
    Dumps with/without pin (track 101 & 202)
    EIN Company Fullz
    SBA/PUA/UI/Tax return Fresh fullz
    Office 365 Leads & Logins
    Combos/I.p’s/Proxies

    H-acking|Spamming|Carding Tools & Tutorials
    Cash out Methods, Loan Methods
    SMTP|RDP|SHELLS|C-PANELS|WEB-MAILERS
    SQLI Injector/Python
    Server Penetration/Scam Pages
    Kali Linux Full Tuts
    SMTP Linux Root/Scam Page Scripting

    Many other Tools & Tuts we can provide
    Fullz/Pros will be Fresh, Valid & Legit
    Payment Mode BTC|USDT|Perfect Money|ETH

  12. BITCOIN OR CRYPTO WALLET RETRIEVER – SECURE RECOVERY:
    Fast Contact;
    WhtsAp; +1(551) 202-23-35 
    Email; (Recoverymasters@email.cz)
    Hello everyone,
    While looking for help after losing my Bitcoin wallet which was worth $179,000 USD,Due to  mistakenly clicking a phishing link,I had tirelessly searched online for an honest and trustworthy Hacker and after four weeks of long searching I came through a post about Recovery Masters, A group of private licenced experts in Hacking.I immediately contacted them and after 6 Hours of working with them, They were able to recover $151,200 USD,Although this was 85% of my Bitcoin am still grateful to Recovery Masters because I didn’t think this was possible.I will highly recommend them for such services.

  13. Search Prescott, arizona real estate
    property listings and find your dream house for sale in prescott, AZ at the best prices. Find cheap homes, lands, and condos for sale, in Prescott Valley, Chino Valley, Clarkdale, Cordes Lakes, Cornville, Cottonwood, Dewey, Phoenix Arizona & more. Visit Today. We strive every day to be the leader in real estate services and support our communities. Our local town values are infused into everything we do to ensure that clients receive the best possible outcome.

  14. Search Prescott, arizona real estate property listings and find your dreamhouse for sale in prescott, AZ at the best prices. Find cheap homes, lands, and condos for sale, in Prescott Valley, Chino Valley, Clarkdale, Cordes Lakes, Cornville, Cottonwood, Dewey, Phoenix Arizona & more. Visit Today. We strive every day to be the leader in real estate services and support our communities. Our local town values are infused into everything we do to ensure that clients receive the best possible outcome.

  19. Thank you for another great post. Where else could anybody get that type of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such information. Health reviews

  21. Are you in need of a credit specialist to help you fix your poor credit? Then I strongly recommend Metronet Credit Solution. I had a very poor credit which made it impossible for me to acquire an auto loan, but my problem was solved when I met Metronet Credit Solution on Reddit. They helped me erase every irregularity and boosted my score to 801, 780 and 775. With our new car life is a lot easier. You can contact them via email: metronetcreditsolution@gmail.com or whatsapp: +16265140620

  23. I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. Thanks for sharing. bermain slot mochimon

  26. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Anyway I’ll be subscribing to your feed and I hope you post again soon. creative agency

  28. I really impressed after read this because of some quality work and informative thoughts . I just wanna say thanks for the writer and wish you all the best for coming!. slot88

  30. A debt of gratitude is in order for sharing the information, keep doing awesome… I truly delighted in investigating your site. great asset… slot

  32. Lexington is a rip-off; I worked with them for almost 2 years with the aim of qualifying for a mortgage at the end of last year. But my target was not met and with last year gone without any tangible achievement, I lost my confidence in them. I tried every hack in the book but nothing changed. A realtor introduced me to (metronet credit solution) an expert who had been helping his clients. They helped me raise my score to 740; I was able to qualify for a home loan. I’m recommending their services on every forum as promised. You can contact them via mail: metronetcreditsolution@gmail.com or whatsapp: +16265140620

  34. As someone who is passionate about this, I have to say that this article is a must-read. Your research and analysis are top-notch, and your writing style is engaging and informative. I’ll definitely be sharing this with my friends and colleagues.

    aeki

  36. It is truly a well-researched content and excellent wording. I got so engaged in this material that I couldn’t wait reading. I am impressed with your work and skill. Thanks. Best Dinner Ideas

  39. Please let me know if you’re looking for a article writer for your site. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some material for your blog in exchange for a link back to mine. Please send me an email if interested. Thank you! New York escort agency

  44. I just now wanted to inform you how much we appreciate anything you’ve shared to help increase the value of the lives of people in this subject matter. Through your current writings, I have gone from simply an amateur to a skilled in the field. It can be a gratitude to your endeavours. Much thanks Sniffies apk

  46. Hà Nội Top 10 quan tâm tới tất cả các chủ đề xoay quanh cuộc sống của bạn trên mảnh đất Thủ đô thân yêu này, từ các chủ đề về văn hoá đến kinh tế, từ giáo dục đến sức khoẻ cộng đồng,…Dưới đây là 13 chủ đề chính, nội dung hữu ích mà bạn có thể tìm thấy trên trang, ngoài ra chúng tôi vẫn đang liên tục cập nhật những nội dung và chủ đề mới mỗi ngày.

    Ẩm thực: top 10 địa chỉ những quán ăn ngon, giá cả phải chăng nhất Hà thành, nếu bạn là một tín đồ về ẩm thực chắc chắn không thể bỏ qua chuyên mục này.

    Dịch vụ: top 10 công ty, đơn vị cung cấp các dịch vụ uy tín nhất Hà Nội như: địa chỉ in thiệp cưới, trung tâm lắp điều hoà uy tín, trung tâm gia sư, studio chụp ảnh,…

    Du lịch: nếu bạn là một người đam mê du lịch thì chắc chắn không thể bỏ qua chuyên mục hấp dẫn này, cùng tác giả Thanh Phong khám phá những địa điểm du lịch nổi tiếng nhất, đẹp nhất Thủ đô.

    Giải trí: chuyên mục tổng hợp các địa điểm ăn chơi, giải trí nổi tiếng nhất Hà thành dành cho các bạn trẻ đam mê cháy phố. Bạn có thể tìm kiếm ở đây những địa chỉ xem phim nổi tiếng, quán pub, quán cà phê chill, cà phê cá Koi, trung tâm thương mại,…

    Shopping: nếu bạn là một người đam mê mua sắm, hãy đến với chuyên mục Shopping để trở thành một người tiêu dùng thông minh. Tại đây bạn sẽ tìm ra danh sách các cửa hàng giá rẻ, uy tín, chất lượng và gần mình nhất.

    Làm đẹp: chuyên mục Làm đẹp sẽ đặc biệt phù hợp và được yêu thích từ các bạn nữ, bạn có thể tìm thấy ở đây những spa làm đẹp uy tín, phòng khám nha khoa, dịch vụ khắc lông mày, shop mỹ phẩm,…

    Nội thất: nếu bạn cần những vật dụng mới cho ngôi nhà của mình thì chuyên mục Nội thất sẽ là điểm đến của bạn. Tại đây bạn sẽ tìm thấy những cửa hàng bán đồ nội thất quanh mình để mua sắm cho ngôi nhà mới của mình: sofa, bàn học, đèn trang trí, tủ quần áo, giường ngủ,…

    Đồ gia dụng: ngoài nội thất thì bạn cũng sẽ cần những đồ gia dụng cho ngôi nhà yêu dấu của mình. Tìm kiếm cửa hàng bán quạt, điều hoà uy tín cho mùa hè sắp tới, máy lọc nước, bình nóng lạnh,…

    Giáo dục: các phụ huynh và các em học sinh sẽ rất cần đến chuyên mục Giáo dục nếu muốn tìm cho con em mình một trung tâm gia sư chất lượng, trường đại học, nhạc lý, tiếng Anh,… hay kể cả là học bằng lái xe, tiếng Hàn, tiếng Pháp, tiếng Nhật,…

     Sức khoẻ: sức khoẻ là một chủ đề quan trong và không thể thiếu trong cuộc sống hàng ngày. Tại chuyên mục Sức khoẻ chúng mình sẽ giới thiệu đến bạn top những phòng khám, bệnh viện tốt nhất, gần bạn nhất, phòng tập gym,…

    Cửa hàng: chuyên mục Cửa hàng sẽ mang đến cho bạn top 10 cửa hàng tốt nhất về đa dạng lĩnh vực như cửa hàng bán xe đạp, thú cưng, phụ kiện thời trang, laptop gaming,…

    Hình ảnh đẹp: chuyên mục Hình ảnh đẹp là tập hợp những hình ảnh đẹp, chất lượng cao và mới nhất 2023 về đa dạng các chủ đề. Các bạn có thể thoải mái tải các hình ảnh này xuống để làm hình nền điện thoại, máy tính, avatar,…

    Xem thêm thông tin về Hà Nội Top 10: https://hanoitop10.com/

  50. I don’t even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you aren’t already Cheers! jasa backlink

Leave a Reply

Your email address will not be published. Required fields are marked *