Those involved with animal agriculture know well the misinformation and fearmongering alternative meat activists successfully use. Even some from within U.S. agriculture are promoting plant-based proteins with increased effort.

How should the animal agriculture industry and other advocates communicate around such hot topics as alternative meats and plant-based proteins when fear, uncertainty and doubt are tactics of those shaming consumers into a meatless lifestyle?

I encourage you to read the entire article that appeared in Western Farm Press.