Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.
- Sports stadiums general info: http://en.wikipedia.org/wiki/Sports_stadium
- Stadium guides: http://www.stadiumguide.com/
There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.
Implicit Use of Space
How are the space divided in sports stadiums?
- By location of seats
- Regular seats vs. Enclosed suites with multiple seats
- By supporting team
What are the common sources of additional revenue?
- Souvenir shops selling team-specific sports gears
- Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
- Dining places (concessions)
- By renting the space for music concerts-picture (per event)
- By holding other sports events (i.e. Olympics)
- Media access charges
- Advertisement
How can companies split up the space differently?
- “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
- Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.
Implicit Use of Time
How can companies sell the space explicitly?
- Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
- Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)
Price
What are the physical rate fences in sports stadiums?
- Location of the seat: proximity or the angle of the view to the sports ground
- Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)
What some of the non-physical rate fences?
- Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
- On-line vs. Ticket office purchases
- Club Membership status
- Season ticket holders
- Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
- Performance of the teams
- Stadium’s location (accessibility) and the age of the facilities
How can companies generate additional revenue by using creative rate fences?
- Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
- Early reservations should be entitled to discounts
- I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
- Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
- When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate
Thanks for ones marvelous posting! I really enjoyed reading it, you may be a great author. ehliyet kursu
Wonderful article, thanks for putting this together! This is obviously one great post. Thanks for the valuable information and insights you have so provided here. 網上英語課程
Body of water get on your site though making use of detect merely merely a certain amount of part submits. Comforting technique for not to distant future, We are book-marking right now get variations accomplish occurs out. Miabet88
This is so good as warzyd. You should to check it out. He is amazing and can show what things like nobody else. Give him a chance a check. But except i really like your blog. Good job! Miabet88
I am frequently to blogging we genuinely appreciate your content regularly. Your content has really peaks my interest. I am about to bookmark your internet site and keep checking choosing data. สมัครแทงบอลฟรี
Pasti Gacor pasti bawa kesenangan, kenyamanan, hingga kenyamanan dalam bermain games online terbaik di Indonesia. Cari kesempatan merubah nasib dalam bermain hiburan online berkualitas.
http://165.232.45.67/
which can cause you to museum unik di dunia question everything from homesickness to
https://www.mdbiowellness.com/pages/kiarash-michel-md
getting lost in museum micropia amsterdam a country you know nothing about.
I promise you the cathay gallery that these feelings have been felt by
the thousands of students who have museum mie instan di jepang traveled abroad.
I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article… Hypnosis Toronto
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. login api88
Studying abroad is a special and unique museum patah hati kroasia experience that shouldn’t be spoiled by fear and anxiety.
A design like yours with a few simple adjustements would really make my blog shine. Please let me know where you got your design. Thanks 스포츠토토
This post will offer advice tempat wisata singapura for how to deal with common emotions without letting them ruin your time abroad.
I like your release. It can be wonderful to discover somebody make clear throughout words and phrases inside centre and also clearness about it vital theme may be simply discovered. Nighty
Ma Dong-seok movie series Crime City 4 ☞ take off the female lead
In October 2021, I found out I’d been berlibur ke singapura accepted into an exchange program at the University of Edinburgh.
As you can imagine, I was beyond excited to tempat wisata populer di singapura pursue an adventure
As I website possessor I believe the content material here is rattling wonderful , appreciate it for your efforts. You should keep it up forever! Best of luck. nighty for women
Their appreciate this put up. I’m certain Families fit in a large number of effort to establish this unique put up. Their benefit from your career. technology
Rapidly this kind of internet site can easily definitely recognition among virtually all blogging and site-building and also site-building individuals, because careful content or simply opinions. flipflop
Nice post. I discover some thing more challenging on diverse blogs everyday. Most commonly it is stimulating to read content from other writers and use a little something from their site. I’d prefer to use some while using content on my own weblog regardless of whether you do not mind. Natually I’ll provide link on your internet weblog. Many thanks sharing. flipflop for women
thanks for this usefull article, waiting for this article like this again. Dofollow Blogcomments backlinks
Eu realmente valorizo este excelente post que você nos acomodou. Garanto que isso seria útil para uma grande parte da população em geral. 현금홀덤사이트
I’m really glad I have found this information. Today bloggers publish only about gossips and internet and this is actually frustrating. A good web site with exciting content, this is what I need. Thanks for keeping this web site, I’ll be visiting it.
비아그라구매
This is the new website address. I hope it will be a lot of energy and lucky site
시알리스구입
If you don”t mind proceed with this extraordinary work and I anticipate a greater amount of your magnificent blog entries. 英國物業
Hello, this is a very nice website. I also run a website. Mobile and PC versions are also operated as the best solution. Golden-evolution is very proud of you.
에볼루션카지노
If you have any free time, I recently discovered an incredible game called redactle that you are welcome to join me in playing if you do.
This is my first time i visit here and I found so many interesting stuff in your blog especially it’s discussion, thank you. how to get free gas cards
Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it’s quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards, buy article submission backlinks
Quickly this site could indisputably generally always be dominant relating to every one of web site buyers, as a consequence of fastidious stories plus exams. Coster for rent in Islamabad
Hi there are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any html coding expertise to make your own blog? Any help would be really appreciated! Avaliador Premiado
My wife and i have been quite contented Edward managed to finish off his basic research through the entire precious recommendations he obtained when using the site. It’s not at all simplistic to just find yourself releasing helpful hints which often a number of people might have been making money from. And we also see we have got the blog owner to be grateful to for that. All the explanations you made, the straightforward blog navigation, the relationships you will help promote – it is mostly superb, and it is letting our son in addition to our family understand this subject is cool, which is unbelievably important. Thanks for the whole lot! Grand Cabin for rent in Islamabad
I had been honored to get a call from a friend immediately he identified the important recommendations shared in your site. Going through your blog posting is a real amazing experience. Thanks again for considering readers just like me, and I wish you the best of success being a professional topic. 메이저사이트
Nice to read your article! I am looking forward to sharing your adventures and experiences. Acheter Saxenda en ligne en France
“Would just like to say many thanks for a incredible post and a all round entertaining blog (I also love the theme/design), I don’t have time to read through it all at the minute but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the fantastic jo.
메이저사이트
I want to read more things about here! thanks for the info.
온라인섯다
This is an excellent post I seen thanks to share it. It is really what I wanted to see hope in future you will continue for sharing such a
스포츠토토
Really appreciate you sharing this blog.Much thanks again. Want more.
먹튀검증
That’s why it’s very hard to find, but I’m very fortunate to read your writing.
온라인카지노
I feel glad to read your articles and I recommend my friends to read your articles and shared our other peoples and I am waiting for new updates.
스포츠토토
https://www.vapeselling.com/
It is the act of inhaling and exhaling an aerosol produced by a vaping product, such as an electronic cigarette.
Vaping doesn’t require burning like cigarette smoking. The device heats a liquid into a vapour,
which then turns into aerosol. This vapour is often flavoured and can contain nicotine
Thank you very much for this great post. children health
That is the reason focus on you must specific groundwork well before authoring. Will be possible to more desirable blog post in this manner. AVALIADOR PREMIADOR
desk, Bola88 Situs Bola Online terbaik asia, dengan promo bonus terbesar indonesia
http://134.209.17.216/
fryd carts
fryd disposable
fryd disposable vape
fryd
fryds
fryd liquid diamonds
fryd cart
liquid diamonds
fryd dispo
fryd bars
fryd live resin
fryd bar
fryd dispos
fryd extracts
fryd carts
fryd disposable
fryd disposable vape
fryd
fryds
fryd liquid diamonds
fryd cart
liquid diamonds
fryd dispo
fryd bars
fryd live resin
fryd bar
fryd dispos
fryd extracts
blueberry slushie strain