Ski Resort Industry Overview
In the US, the Ski Resort Industry is consists of over 300 companies, generating roughy $4 Billion in annual revenue. Aside from selling lift tickets and season passes, ski resorts generate revenue through their associated hotels, restaurants, bars, and other attractions. This analysis will focus on strategies for managing revenue from ski mountain lift ticket and season pass sales. Also, most ski mountains supply of space exceeds the demand that would be needed to reach “capacity” at a given time
Space
The size of a ski area is typically expressed as number of skiable trails or in total acres. The skiable area is an explicitly defined space which customers rent for use. Purchasing a lift ticket or season pass entitles the purchaser to use the space for a specified time, but the space is shared among all patrons utilizing the space at a given time. In order to maintain safety and in some cases to provide the luxury of limiting lift lines, space capacity can be considered fixed. On the other hand, many resorts have difficulty predicting demand due to its corellation with the weather, which can result in long lift lines, and crowded slopes.
The overall space can be categorized by skiing terrain, ski lifts, maintenance areas, F&B Outlets, retail and equipment shops, lodging, and ticket sales. The Skiing Terrain space at most ski resorts is divided into trails which follow a rating system ranging from beginner to expert terrain, as shown below.
The terrain of a ski mountain is mostly determined by the natural slope, along with obstacles and snow conditions.
The following trail maps are examples of how ski resorts manage their space:
1.Greek Peak Ski Resort, Cortland, NY
2.Park City Mountain Resort, Park City, Utah
3. Heavenly Ski Resort, South Lake Tahoe, CA
4. Vail Mountain, Vail, CO
Additional Revenue
Aside from lift ticket sales, Ski resorts are able to generate substantial revenue through their on-mountain rental programs, F&B outlets, retail stores, and other attractions.
Some examples:
Waffle Haus at Sugarbush, Utah
Mid-Mountain Lodge at Alta, Utah
Ice Bar at Steamboat, ColoradoSki Lesson at Heavenly, Lake Tahoe
Some creative ideas on how ski resorts can increase revenue:
- Offer hot beverages next to lift queue
- Install camera coverage throughout mountain and sell videos
- Create a first-class section of the mountain with well maintained conditions and limit the quantity of tickets sold (physical rate fence)
Time
Ski resorts sell time explicitly, due to limited hours of lift operation, which is usually during the day, sometimes at night with lights. Traditional Season Passes allow for unlimited use of the mountain terrain during operating hours. Many resorts are now offering passes that can be used on certain days, or for a specified number of days per season. Lift tickets are normally sold for an entire day(8 hour), multiple consecutive days, half day, or hourly. Holiday Valley is an example of a resort that offers flexible lift tickets, meaning that if you buy a half-day (4 hour) pass, the 4 hours begins when you board the first lift. Greek Peak, on the other hand only offers half day passes that begin after 3 PM, which may limit their potential to attract customers during slow off peak week day mornings. In order to increase demand, many resorts also offer reduced rate beginner only lift tickets that are good for a limited number of lifts servicing beginner terrain. A creative approach to the current method of offering beginner only lift tickets would be to offer intermediate or expert only tickets. The big issue with such a division of space would be monitoring and regulating the different types of passes. It also may be less attractive for people within groups, but if the trails had physical barriers there may be an opportunity to increase revenue by offering access to expert terrain only at a reduced rate, which could attract back-country skiers who may be more price sensitive than a family on vacation.
Price
Non-physical rate fences are used by most Ski resorts to determine lift ticket and season pass rates. Some resorts have created Physical rate fences to maximize revenue, mostly through learn to ski/ride programs which include a lift ticket that is limited to beginner trails. Some non-physical rate fences used include:
1. Age
2. Student
3. Military
4. Local Resident
5. Rewards program member or season pass holder discounts
The Canyons resort in Park City, Utah offers all of the above listed rate fences and many more, which include teachers, honor role students, local students, police, and firefighters.
The following Lift ticket and season pass rates illustrate how resorts have set non-physical rate fences:
Heavenly Lift Ticket Rates
Greek Peak Lift Ticket Rates
Killington Season Pass Rates
Greek Peak Season Pass Prices
The lack of physical rate fences is due to the unconstrained space and a lack of barriers to separate areas that could be sold individually. If resorts want to create more physical rate fences, they would need to devote a lot of resources to build barriers and monitor traffic between the different areas. As you can see in the Greek Peak rates above, they offer a discounted daily rate for chair 3 only, due to the fact that it has parking lot access and a variety of trails. At larger resorts, the use of physical rate fences or a pay-per-use system may be feasible, but I think customers would be weary to be charged every time they want to ski down a trail on a per run basis. It’s also difficult to analyze the value and popularity for each run if such a system were to be implemented, due to limited technology. However, many resorts scan passes and tickets at the lift line, which could be further analyzed to determine not only demand by time of day or week, but by location.
Its like you read my mind! You seem to know so much about this,like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog.X ray unit
Thanks for posting great content keep it up.
Human Resource Management Assignment Help
Working or business in Budapest for several months, or just looking for a temporary home? Our fully furnished and well equipped apartments available for short term rental between 1-6 month or long term from 6 month onwards for affordable monthly rentals, together with the comfort of a weekly cleaning service if desired. Everything like electricity, heating, TV, WiFi, washing machine/dryer, water, taxes, common fees are included. Just send us details which kind of apartment you are looking for e.g how many bedrooms, which district, renting period … and we will find the perfect place for you. Just fill out the contact form next to the listed apartment. If it is more convenient for you, give us a call, so we can discuss your preferences on the phone: +36 70 377 70 39. For more vist Budapest Kiadó lakás 1-6 hónap
Customer Service
Like Jet Li, Jackie Chan and Bruce Lee, we have training first, to build up stamina and strength to conquer the baddies. Just that instead of an old and crinkly sifu, we have Launchpad.how to make face masks
Its like you read my mind! You seem to know so much about this,like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog
Does anyone have a resource or website that stays up to date on player gear? I know Tennis Now is good about keeping player gear up to date, but I was just wondering if there’s a perfect place out there.
Thanks for contributing your important time to post such an interesting & useful collection.It would be knowledgeable & resources are always of great need to everyone. Please keep continue sharing.
Very good information. Lucky me I ran across your site by chance (stumbleupon). I’ve bookmarked it for later
If your student is one of the many students who won’t be heading home this Thanksgiving,best graphics cards for video editing here are a few suggestions to keep in mind.Sonia Randhawa
Hi, I agree with your post as this article presents a complete disregard and lack of understanding of how culture should be presented. From reading the apology post it appears as though the creators were attempting to create a psychological ‘click bait’ style post that was intended to draw traffic by making the statement that people were doing something wrong. However in the actual content they offered no credible evidence and appeared to merely suggest their own opinion on how the activity of eating this dish should be performed. Overall it was an ill advised way of promoting an opinion piece and hopefully next time additional thought will be given before articles are published.
Overall it was an ill advised way of promoting an opinion piece and hopefully next time additional thought will be given before articles are published.
I think this is an informative post and it is very beneficial and knowledgeable. Therefore, I would like to thank you for the endeavors that you have made in writing this article. All the content is absolutely well-researched. ThanksDesert Safari Sharjah
I actually checked right up your website considering Concerning listened to a great deal of pertaining to a person’s discussions. Grateful to talk about, a gossip very well; you will be okay around this. I require a strong to aid people for your permanent job We’re perfecting. Possible never examine any blogs and forums hence I hope you may would suggest a person in the near future or only instantly to people.
Great information! Very helpful! Regards, cct apex housepainters
Thanks for sharing this!
Check this out if you’re in need of faucet replacement in Union City NJ
There are a lot of motivations to watch free cams entertainment or view obscene pictures.
Xvideos training in this nation frequently falls flat since we don’t perceive the absolutely self-evident. Of course, xvideos.tube – as far as advancement – is for making babies.
Xnxx instruction frequently flops in this nation for an explanation like why xnxx.top training regularly comes up short.
You may watch and afterward share xhamster.llc with your companions to show how full grown or common you are – additionally, generally, without results.
In any case, here’s my inquiry for you: did you realize that when you watch chaturbates.net , you’re encouraging your mind to associate those pictures to how you experience chaturbate delight?
To start with, I need you to know – truly know – the manner in which they engage in sexual relations in shemale chat isn’t genuine.
Hello,
Our Company Working in Budapest for several months, or just looking for a temporary home? Our fully furnished and well equipped apartments available for short term rental between 1-6 month or long term from 6 month onwards for affordable monthly rentals, together with the comfort of a weekly cleaning service if desired. Everything like electricity, heating, TV, WiFi, washing machine/dryer, water, taxes, common fees are included. Just send us details which kind of apartment you are looking for e.g how many bedrooms, which district, renting period … and we will find the perfect place for you. Just fill out the contact form next to the listed apartment.
Regards
Budapest long term rentals
دانلود آهنگ جدید ایرانی و ترکی با بهترین کیفیت و لینک مستقیم از سایت موزیکدل
If you are planning to travel a first time sevarel work you done before start you travel.Fist of all plan ahead.Traveling on a train or a bus or a airplane its not always the most comfortable.In such case the travel agencies and travel agent help in such case.mobile pokies
roku.com/link
roku.com/link/activation
I have the same thoughts on much of this material. I am glad I’m not the only person who thinks this way. You have really written an excellent quality article here. Thank you very much.paint by numbers
apple.com/bill
roku.com/link
cash app login
itunes.com/bill
TIGER77 menawarkan Daftar Judi SBOBET Online yang menghadirkan Judi Bola Online bermain dengan modal termurah di Indonesia dengan Minimal Deposit Termurah bersama Agen SBOBET Resmi Daftar Judi Bola Terpercaya
Everyone loves it when individuals get together and share opinions. Great site, keep it up!chillout beats
Hi, Its like you read my mind! You seem to know so much about this,like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog.atlasjet ucak bileti
Thanking for sharing Effective article. This is more helpful for reader. All types of coursework help for university level students as well as high school level students at affordable price. Get help quickly from Quick Assignment help.
Economics assignment help by expert professional at low price.
Everyone loves it when individuals get together and share opinions. Great site, keep it up!guzel sozler
i think that i saw you visited my blog so i came to “return the favor”.I’m attempting to find things to improve my site!I suppose its ok to use some of your ideas!! 토토
Great Blog! I want to thank you for the struggles you have made in writing this post.anadolu jet
Sitemizden veya çağrı merkezimizden tüm havayolu firmalarını karşılaştırarak en uygun ve ucuz uçak biletini satın alabilirsiniz. Sitemizdeki altyapı tüm havayolu firmalarını karşılaştırır ve sizlere en uygun uçak biletini sunar. uçak bileti
popular video clips
All Football Fans Are eagerly Waiting For the week 3 NFL game of the regular season 2020-2021 Between Buccaneers vs Broncos live game. Watch Broncos vs Buccaneers Live Stream Free on TV. Surely, as a diehard fan of the NFL game, you don’t want to miss the match-up between Buccaneers vs Broncos live. The game will start at 4:25 p.m. ET, Sept. 27, 2020, at Empower Field at Mile High, Denver, USA.
Uçak bileti bilgilerinizi ise dilediğiniz gibi e-posta adresinize mail olarak alabildiğiniz gibi cep telefonu numaranıza da gerekli uçuş bilgileri iletilmektedir. Böylelikle sadece Uçak Bileti İletişim numaraları ile iletişime geçerek uçak bileti alma işlemlerini asistan ile gerçekleştirebilirsiniz.
Really informative post. I personally thought the written post is well suited and trouble-free for me to go after provided guideline. visit this site to find out more 토토사이트
I would love to waste my time in these mountains too. I would take a video for my tiktok and buy tiktok likes from here https://soclikes.com/buy-tiktok-likes
Thanks for sharing this post.
شركة مكافحة حشرات بالكويت
In mountains I can make nice photo for my insta blog. And buy insta likes from this site https://viplikes.us as usual
There is perceptibly a bundle to realize about this. I suppose you made various good points in features also. 토토 대표 사이트
I feel really happy to have seen your webpage and look forward to so many more entertaining times reading here. Thanks once more for all the details. mxplayer android
I am looking for and I love to post a comment that “The content of your post is awesome” Great work! Commercial CCTV