Ski Resort Industry Overview
In the US, the Ski Resort Industry is consists of over 300 companies, generating roughy $4 Billion in annual revenue. Aside from selling lift tickets and season passes, ski resorts generate revenue through their associated hotels, restaurants, bars, and other attractions. This analysis will focus on strategies for managing revenue from ski mountain lift ticket and season pass sales. Also, most ski mountains supply of space exceeds the demand that would be needed to reach “capacity” at a given time
Space
The size of a ski area is typically expressed as number of skiable trails or in total acres. The skiable area is an explicitly defined space which customers rent for use. Purchasing a lift ticket or season pass entitles the purchaser to use the space for a specified time, but the space is shared among all patrons utilizing the space at a given time. In order to maintain safety and in some cases to provide the luxury of limiting lift lines, space capacity can be considered fixed. On the other hand, many resorts have difficulty predicting demand due to its corellation with the weather, which can result in long lift lines, and crowded slopes.
The overall space can be categorized by skiing terrain, ski lifts, maintenance areas, F&B Outlets, retail and equipment shops, lodging, and ticket sales. The Skiing Terrain space at most ski resorts is divided into trails which follow a rating system ranging from beginner to expert terrain, as shown below.
The terrain of a ski mountain is mostly determined by the natural slope, along with obstacles and snow conditions.
The following trail maps are examples of how ski resorts manage their space:
1.Greek Peak Ski Resort, Cortland, NY
2.Park City Mountain Resort, Park City, Utah
3. Heavenly Ski Resort, South Lake Tahoe, CA
4. Vail Mountain, Vail, CO
Additional Revenue
Aside from lift ticket sales, Ski resorts are able to generate substantial revenue through their on-mountain rental programs, F&B outlets, retail stores, and other attractions.
Some examples:
Waffle Haus at Sugarbush, Utah
Mid-Mountain Lodge at Alta, Utah
Ice Bar at Steamboat, ColoradoSki Lesson at Heavenly, Lake Tahoe
Some creative ideas on how ski resorts can increase revenue:
- Offer hot beverages next to lift queue
- Install camera coverage throughout mountain and sell videos
- Create a first-class section of the mountain with well maintained conditions and limit the quantity of tickets sold (physical rate fence)
Time
Ski resorts sell time explicitly, due to limited hours of lift operation, which is usually during the day, sometimes at night with lights. Traditional Season Passes allow for unlimited use of the mountain terrain during operating hours. Many resorts are now offering passes that can be used on certain days, or for a specified number of days per season. Lift tickets are normally sold for an entire day(8 hour), multiple consecutive days, half day, or hourly. Holiday Valley is an example of a resort that offers flexible lift tickets, meaning that if you buy a half-day (4 hour) pass, the 4 hours begins when you board the first lift. Greek Peak, on the other hand only offers half day passes that begin after 3 PM, which may limit their potential to attract customers during slow off peak week day mornings. In order to increase demand, many resorts also offer reduced rate beginner only lift tickets that are good for a limited number of lifts servicing beginner terrain. A creative approach to the current method of offering beginner only lift tickets would be to offer intermediate or expert only tickets. The big issue with such a division of space would be monitoring and regulating the different types of passes. It also may be less attractive for people within groups, but if the trails had physical barriers there may be an opportunity to increase revenue by offering access to expert terrain only at a reduced rate, which could attract back-country skiers who may be more price sensitive than a family on vacation.
Price
Non-physical rate fences are used by most Ski resorts to determine lift ticket and season pass rates. Some resorts have created Physical rate fences to maximize revenue, mostly through learn to ski/ride programs which include a lift ticket that is limited to beginner trails. Some non-physical rate fences used include:
1. Age
2. Student
3. Military
4. Local Resident
5. Rewards program member or season pass holder discounts
The Canyons resort in Park City, Utah offers all of the above listed rate fences and many more, which include teachers, honor role students, local students, police, and firefighters.
The following Lift ticket and season pass rates illustrate how resorts have set non-physical rate fences:
Heavenly Lift Ticket Rates
Greek Peak Lift Ticket Rates
Killington Season Pass Rates
Greek Peak Season Pass Prices
The lack of physical rate fences is due to the unconstrained space and a lack of barriers to separate areas that could be sold individually. If resorts want to create more physical rate fences, they would need to devote a lot of resources to build barriers and monitor traffic between the different areas. As you can see in the Greek Peak rates above, they offer a discounted daily rate for chair 3 only, due to the fact that it has parking lot access and a variety of trails. At larger resorts, the use of physical rate fences or a pay-per-use system may be feasible, but I think customers would be weary to be charged every time they want to ski down a trail on a per run basis. It’s also difficult to analyze the value and popularity for each run if such a system were to be implemented, due to limited technology. However, many resorts scan passes and tickets at the lift line, which could be further analyzed to determine not only demand by time of day or week, but by location.
karaemdad Repair all kinds of home appliances
The sort of the best basically key lime pie really is still up for debate, which basically is quite significant. David proudly graduated from high school top of his class at age 97 강남가라오케.
안전놀이터
Thank you for always the good blog I hope your business thrives.
The UK Foreign แทงบอลแฮนดิแคป
Agen Judi Online
the สล็อต123
slot-jokerz
France has no สล็อตJoker plans to join a diplomatic
I’ve read your article, and I think it very useful. thanks for sharing 🙂
Booking Hotel Murah
its allies had to “deter สล็อต123 Russia from
dead inside สล็อต123 a candle factory in the town of Mayfield.
sbobet online login here.
Dozens are ปั่นสล็อต feare
I want to always read your blogs. I love them Are you also searching for nursing dissertation writing help? we are the best solution for you. We are best known for delivering Nursing dissertation writing services to students without having to break the bank
I want to always read your blogs. I love them Are you also searching for Nursing thesis writing services? we are the best solution for you. We are best known for delivering Nursing thesis writing services to students without having to break the bank
the grapefruit สล็อต123 a deadly secret. For some peopl.
Thanks a lot for sharing! سيما لايت
Thank you very much…. cimalight
Because there is no real communication without the truth.영주출장안마
Being honest is very important in a relationship. How will you successfully communicate with one another if you’re lying to their face? Telling the truth will prove to your significant other that although you may slip up at times, you will always be honest with them. This will help build trust within the relationship.
안전놀이터
A good reputation is more valuable than money. Your reputation is built on the foundation of your character; it entails the words you speak and the actions you take. Take care of your character above all other things and your reputation will take care of itself.
But what ปั่นสล็อต
Thank you so much.
El ilanı
time few สูตรฟรีสปิน
great post, here i recommend : sbobet online
thanks for sharing 🙂 سيما
Selamat datang di https://pragmaticmurah.com/ bo slot pragmatic deposit pulsa hanya 10 ribu langsung bisa memainkan semua game slot pragmatic play
The Omicron variant is JOKER GAMING
start of pragmatic play next year
strict travel restrictions http://www.123vega.com on those.
growing up and it’s ปั่นสล็อต
It seems to me that you are making mistakes in your calculations. Perhaps there is no mistake, but the method of calculating profit is very outdated. For my entertainment project virt chat , where you can chat with girls from all over the world, I use a different profit counting system.
By the way, if you would like to find someone to talk to, then you will definitely like this project.
Hello I am Yiling independent boy from Taiwan. Thanks for your valuable post.
獎盃訂製
The next time I read a blog, I hope that it doesn’t disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought you have something interesting to say. All I hear is a bunch of whining about something that you could fix if you weren’t too busy looking for attention.
고스톱
Hello really awesome web site!! Guy .. Beautiful .. Wonderful .. I’ll bookmark your site and consider the feeds moreover. I am pleased to search out beneficial details appropriate here inside of the published material, thanks for sharing…
스포츠토토
Good to become visiting your weblog again, it has been months for me. Nicely this article that I’ve been waited for so long. I will need this post to total my assignment in the college, and it has exact same topic together with your write-up. Thanks, good share.
일본야동
I can’t imagine focusing long enough to research; much less write this kind of article. You’ve outdone yourself with this material. This is great content.
토토사이트
An event cancelled สล็อต123
ปั่นสล็อต spreads globally.
though it is not สล็อต123
a lack of vip123 semiconductors
Assignment writing services is important for students. assignments encourage students to understand any topic from its fundamentals. It presents you with ample liberty and time to perform your research and contribute your own opinions.
I discovered your site ideal for me. It consists of wonderful and useful posts. I’ve read many of them and also got so much from them. Alat Drumband. In my experience, you do the truly amazing.Truly i’m impressed out of this publis
Thanks for your previous informative and important post and specially this post.
Buy Google 5 Star Reviews
estimates ranging from a 30% to a 70% reduction. ปั่นสล็อต
to preliminary pragmatic play studies published
South Korean vip123
The We Level Up FL fort lauderdale mental health center emotional wellness community is an exceptionally particular, present day, forward-thinking office giving imaginative conduct recuperation treatment programs. Treatments happen in a serene manicured setting with open air unwinding regions offering restoration spaces. Giving science-based psychological wellness medicines intended for every customer and conveyed through profoundly customized individual consideration.
The how much alcohol does it take to get cirrhosis stage is the initial phase in treating liquor addiction. Withdrawal indications normally die down inside around one to about fourteen days subsequent to beginning detox; be that as it may, this could take longer relying upon the seriousness of your Alcohol Use Disorder (AUD). From that point, you will actually want to zero in on different parts of the recuperation cycle, like various exercises, treatments, advising meetings, and backing choices.
Halo perkenalkan saya nitha dari situs yang gcor, ada banyak permainan di situsku kak.
Ayo bergabung di situs kami dengan daftar di link berikut : http://sfcarmy.gov.bd/assets/ckeditor/kcfinder/upload/file/paparan-menyeluruh-atas-permainan-putar-atau-slot-paling-gacor.shtml
n.p: di link itu ada bcoran loh kak 😘
Thank you for very usefull information….. cimalight