by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

10,242 thoughts on “New Asia Bar — Swissotel The Stamford”

  4. Play David Hoffmeister ACIM A Course In Miracles and discover followers on SoundCloud | Stream tracks, albums, playlists on desktop and mobile acim

  12. You actually make it seem really easy along with your presentation but I to find this matter to be actually one thing which I believe I’d by no means understand. It kind of feels too complex and extremely extensive for me. I am looking ahead to your next post, I will try to get the hold of it! vegan chattanooga

  13. What I couldnt give to learn how you got your design to be so crazy! I mean it. Besides the blog just being awesome, this page is too sweet! Its not too flashy. It doesnt do too much with colours and things and the videos you use are perfect for this topic! Really, awesome blog. branding agency montreal

  14. For a long time me & my friend were searching for informative blogs, but now I am on the right place guys, you have made a room in my heart! homeopathie

  17. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. detox

  20. Thanks for a very interesting blog. What else may I get that kind of info written in such a perfect approach? I’ve a undertaking that I am simply now operating on, and I have been at the look out for such info. Content Generator

  24. Hey there, You have done an excellent job. I’ll certainly digg it and personally suggest to my friends. I am confident they will be benefited from this site. Free Bonus now

  25. We are truly thankful for your blog entry. You will discover a great deal of methodologies in the wake of going to your post. I was precisely scanning for. A debt of gratitude is in order for such post and please keep it up.  Tugboat 4500 puffs

  28. It’s nearly impossible to find knowledgeable men and women during this topic, but you appear to be there’s more you’re speaking about! Thanks fiewin apk

  29. Optimism is a belief that everything will just “be alright”, that nigoal positive events are very likely to occur in the future.

  31. Personally, I have found that to remain probably the most fascinating topics when it draws a parallel to. You may find two to three new levels inside L . a . Weight loss and any one someone is incredibly important. Initial stage may be real melting away rrn the body. lose weight Seo in nepal

  32. The first phase the preparation should, theoretically, be uninfluenced by the intended intensity and duration of the sound which is subsequently produced. In fact, however, so quickly are the three phases accomplished that the pianist rarely has capacity to think, in performance, of each phase separately. Joindre la gare

  33. After reading this article, I think it’s a good article that has a lot of meaning먹튀검증 and it’s a great word that really makes your head and chest realize a lot of things

  39. Your posts continually include much of really up to date info. Where do you come up with this? Just declaring you are very resourceful. Thanks again VINDNU DK

  40. BY NO MEANS.. receive click here involved in ‘get paid out to be able to examine email’ websites, they are swindles and you won’t bring in your penny, and they also will not solution the electronic mails connected with grievance! MULTI LEVEL MARKEING also, or maybe actually any web site telling you that the funds will be doubled or trebled from a subject with nights, or perhaps you are going to become prosperous suddenly, are hoaxes. Stay away from these folks!! It may not be difficult to locate genuine dealers on-line. Seek out away call tips. The correct and also telephone range is a superb indication they are genuine. A further beneficial test out should be to send these individuals a strong e-mail prior to deciding to join to find exactly how efficiently many people response. Prevent the particular ‘Get-Rich-Quick’ plans. Hi-def operate! Loki

  41. Substantially, the post is really the sweetest on that worthw hile topic. I match in with your conclusions and definitely will thirstily look forward to your next updates. Saying thanks will certainly not simply be acceptable, for the phenomenal clarity in your writing. I will certainly at once grab your rss feed to stay abreast of any kind of updates. Very good work and much success in your business efforts! Storspiller

  42. Thank you for an additional great post. Exactly where else could anybody get that kind of facts in this kind of a ideal way of writing? I have a presentation next week, and I’m around the appear for this kind of data. Superbahis Giriş

  44. I really like your article, everything, from start to finish, I read them all. I’ve been following a lot of articles. until I came across your results It has the knowledge I need, thank you very much. Pretty Baccarat สมัคร

  46. Inpatient drug rehab and detox treatment center located in Norcross, GA and Nashville TN, Southeast Addiction Center is your premier source for addiction treatment. REHAB IN GEORGIA

Leave a Reply

Your email address will not be published. Required fields are marked *