by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,384 thoughts on “New Asia Bar — Swissotel The Stamford”

  6. Hello there! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading through your blog posts. Can you recommend any other blogs/websites/forums that cover the same subjects? Thank you! Deneme Bonusu Veren Siteleri

  9. Specialized in all sort of custom packaging boxes, custom printing boxes, Custom sizes & shapes. Proudly printing in USA & Canada. We aim to provide you the best packaging solutions with fastest lead time ever. The Custom Boxes Print is also specialized in short runs which help small retailers or manufacturers to take a good startup with limited budgets. Therefore thecustomboxesprint is always there for your all sort of custom packaging needs with No setup or die charges.

    스포츠토토

  11. Thank you for giving this insightful knowledge. Your webpage is really good. It’s amazing how much information there on your website. snake io is a great game to keep you occupied over the winter, I recently discovered. Get come over immediately.

  23. Intimately, the article is in reality the greatest on this precious topic. I agree with your conclusions and can thirstily look forward to your coming updates. Just saying thanks can not just be enough, for the phenomenal lucidity in your writing. I will certainly at once grab your rss feed to stay informed of any updates. Fabulous work and much success in your business dealings! Gaziantep Evde Sağlık

  29. Congratulations on having Hands down the most sophisticated blogs Ive come throughout in most time! Its just incredible how much you can detract from a thing mainly because of how visually beautiful it’s. Youve put collectively a very good blog space -great graphics, videos, layout. This really is undoubtedly a must-see weblog! Bahis Oyna

  31. Can I simply say exactly what a relief to locate a person that actually knows what theyre referring to over the internet. You definitely understand how to bring a difficulty to light making it important. More and more people have to check this out and appreciate this side in the story. I cant believe youre less well-known since you certainly hold the gift. amazon product photography china

  32. Undeniably consider that which you stated. Your favorite justification seemed to be at the web the simplest factor to take into account of. I say to you, I certainly get annoyed even as other folks consider concerns that they plainly do not recognize about. You controlled to hit the nail upon the highest and also outlined out the entire thing with no need side-effects , folks could take a signal. Will likely be again to get more. Thank you 먹튀검증사이트

  33. Today, taking into consideration the fast life style that everyone is having, credit cards get this amazing demand throughout the economy. Persons coming from every area are using the credit card and people who are not using the credit card have made up their minds to apply for even one. Thanks for sharing your ideas on credit cards. 토지노 꽁머니

  34. When I read an article on this topic, majorsite the first thought was profound and difficult, and I wondered if others could understand.. My site has a discussion board for articles and photos similar to this topic. Could you please visit me when you have time to discuss this topic?

  37. I miss you. I miss you so much that I don’t want to forget because I miss you so much that I can’t forget so many things that I couldn’t forget. This song is a song called “I miss you, miss you, miss you.” It’s so good that you should listen to it토토사이트 and I felt responsible for receiving this warm energy and sharing it with many people

  38. Thanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us. seaman seafood

  39. Project management assignment help can be a great asset for students who are looking to complete their project management assignments in an efficient and timely manner. With the help of project management assignment help, students can get the necessary guidance and support they need to complete their projects on time.

  40. This content is simply exciting and creative. I have been deciding on a institutional move and this has helped me with one aspect.
    UFABET

  41. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. Intel

  42. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. f1 2023 afterparty

  43. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. Chaussons garçon

  44. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. 안전놀이터

  47. Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!.. 電子菸

Leave a Reply

Your email address will not be published. Required fields are marked *