by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

10,279 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. Hi Guys. I have read a great articles from here. That’s a great site that tells me about tourists and I also know about a site that gives good words about Traveling

  3. One World Presentation Management Ltd. is ideally suited to provide global mission critical services to organizations demanding the immense and continuous bandwidth and security essential to their success. Our systems run on Linux Operating Systems, Apache Web servers, and MySQL Database in the PHP environment. Automatic backup and failsafe switchover protocols are well established and monitored 24/7. We have never experienced a breach of security. The actual database files are stored deep in the server and not accessible through public, unsecured browsing. Our servers our housed in state-of-the-art facilities with uninterrupted power supply and emergency diesel generator power, redundant air-conditioning, air flow management and fire suppression systems, and anti-static flooring.

  6. Thanks for writing such a good article, I want to add up some point about importance of environment in our mental health. Interior design and decoration is something people are in touch with everyday.
    Whether you’re looking to spruce up a cozy corner or a large living area, you need a definitive guide to Rug Sizes that has everything you need to know for choosing the perfect rug for your space. Perhaps a 3×5 rug 3×5 rug is a good choice. Small rugs also placed in front of the sink or stove provide a nice cushion for your feet.

  11. Are you looking online betting? Here is able Madhur Day, this is the best online betting platform you can earn money by this. You can see the results on Night Madhur Chart , now visit our website and play the betting.

  12. It is important to keep in mind that Satta Matka is a game of chance and there is no guarantee of winning. It is important to set a budget for yourself and stick to it. It’s also important to be aware of the risks involved and to make sure you are playing responsibly.

  14. I love significantly your own post! I look at all post is great. I discovered your personal content using bing search. Discover my webpage is a great one as you.I work to create several content this post. Once more you can thank you and keep it create! Enjoy! white ceramic dining tables

  15. Initial You got a awesome blog .I determination be involved in plus uniform minutes. i view you got truly very functional matters , i determination be always checking your blog blesss. buku mimpi 2d

  19. Sebelum Bergabung di situs Bandar online terpercaya, TARUNABOLA adalah salah satu pilihan yang tepat untuk dilakukan. Pasalnya anda akan bisa mendapatkan jaminan permainan yang 100% aman dan fair play, akses permainan nya bisa dilakukan dengan menggunakan Handphone dan PC, Disini kami juga menyediakan BOCORAN SLOT dengan RTP TerUpdate Setiap harinya,

  22. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. teak bench cushion grey

  23. I discovered your blog post site on the search engines and check a few of your early posts. Always keep in the top notch operate. I extra your Feed to my MSN News Reader. Looking for forward to reading much more of your stuff down the road!… Iqos shop Dubai

  24. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. Window cleaning

  42. Satta Matka additionally known as Satta King is a popular lottery-primarily based casino recreation that originated in India. It became vastly famous from the 1950 to the 90. The recreation turned into at the start based totally on the outlet and remaining costs of the Exchange Satta Matka . Ever for the reason that pandemic, the number of Satta Matka players has extended notably. In the technological era, the Satta Matka sport has been digitized and is loved online through players all throughout the globe. The developing popularity of this lottery-based sport has extended the call for for on-line Satta Matka recreation.

  43. Indian satta is a leading online game platform that provides dependable and fee-effective Satta Matka online improvement services. The enterprise has capable and experienced in-house builders who incorporate the today’s technology in the game application to offer an interactive gaming enjoy. We provide white-label and customized app improvement solutions Fix Fix Fix Satta Nambar
    . Our developers try to supply fine merchandise through taking your requirements into account with a brief turnaround time. We at Indian satta provide-

  48. Hey! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be book-marking and checking back frequently! 구글 상위노출

  49. Exposure to morning light can have beneficial nigoal effects on promoting wakefulness by suppressing melatonin and increasing levels of serotonin.

Leave a Reply

Your email address will not be published. Required fields are marked *