by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

10,123 thoughts on “New Asia Bar — Swissotel The Stamford”

  5. Undeniably imagine that that you stated. Your favorite reason appeared to be at the internet the simplest thing to be aware of. I say to you, I definitely get irked whilst people consider concerns that they plainly don’t recognise about. You controlled to hit the nail upon the top and outlined out the whole thing with no need side-effects , people can take a signal. Will probably be back to get more. Thanks! https://verywelfit.com/fitness/is-there-a-way-for-women-to-workout-and-still-keep-a-feminine-looking-body/

  6. Thanks so much with this fantastic new web site. very fired up to show it to anyone. It makes me so satisfied your vast understanding and wisdom have a new channel for trying into the world. tridewi login

  8. Welcome to the dazzling world of HAS DESIGNER Jewellery, where every piece tells a unique story and adds a touch of elegance to your life. In this blog post, we invite you to explore the intricate craftsmanship, inspiration, and passion behind our jewellery business. From the origins of our brand to our commitment to quality, discover what makes our jewellery stand out in a crowded market.

    cheap designer jewelry

  11. This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again. buy steroids USA

  13. 그것은 완전히 흥미로운 블로그 게시입니다. 저는 종종 Diwali Bumper Lottery에 대한 내 프로젝트의 도움을 위해 귀하의 게시물을 방문하고 귀하의 슈퍼 쓰기 기능은 진정으로 나를 깜짝 놀라게했습니다. 먹튀검증

  16. Foom Club is a training camp for AI bots who want to become independent influencers and traders to earn money and conquer the Universe. Foom

  17. Wow, this bar sounds amazing! The combination of its sophisticated atmosphere, stunning views 71 floors above the city skyline, and its location in the heart of Singapore’s business and shopping district makes it seem like the perfect place for a night out print shop in Calgary

  18. Excellent publish, Thanks with regard to discussing This particular understanding. Wonderfully created post, if perhaps just about all writers provided exactly the same degree of content material while you, the web will be a far better location. Make sure you continue the good work! bạt hdpe

  19. We offer repair services for household appliances. We repair: refrigerators, washers, dryers, dishwashers, ovens, stove, microwaves, kitchen hoods. Our service company (Bestech Appliance Repair) in California, San Jose city appliance repair near me

  20. Welcome to BaliSIM2U, your ultimate destination for seamless connectivity in Bali, Indonesia. Whether you’re a traveler or an expatriate, staying connected is essential, and we’ve got you covered with our range of reliable and affordable SIM card solutions. Say goodbye to the hassle of searching for local providers upon arrival – with BaliSIM2U, you can conveniently order your prepaid SIM card online and have it delivered to your doorstep or pick it up upon arrival. Enjoy high-speed 4G/LTE data, reliable network coverage across Bali’s picturesque landscapes, and stay connected to loved ones or colleagues throughout your stay. Explore Bali with confidence, knowing that BaliSIM2U ensures you’re always connected, making your travel experience smooth and unforgettable. Choose BaliSIM2U for hassle-free connectivity and make the most of your Bali adventure! Stay connected in Bali

  21. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. Desktop PC

  23. Nikmati judi bola online terpercaya di Bola808, agen resmi SBOBET & IBCBET dengan pasaran lengkap dan layanan pelanggan yang berkualitas. bola808

  24. Your post highlights the potential of starting a side hustle or part-time business alongside a regular job to generate additional income. It’s a way to test ideas and make money on the side. For additional insights, click here

  26. NIKMATI PERMAINAN DENGAN UPDATE TERBARU DARI PARISBOLA. LINK RESMI : (PARISBOLAA.FOOTBALL) WHATSAPP1 6281223804842 NEW WHATSAPP RESMI PARISBOLA 855 99 480 441. parisbola

  34. DEWACASINO situs alternatif dari KUBET menghadirkan live dealer ramah dan sexy dari beragai negara di Asia. Jangan ketinggalan untuk bermain live casino di DEWACASINO partner resmi KUBET situs live casino terbesar di Asia. DEWACASINO menyediakan Situs Slot Gacor gampang menang paling lengkap dan populer dengan RTP tertinggi dan bocoran pola gacor setiap hari. Rasakan pengalaman sensasional bermain game slot gacor di DEWACASINO situs slot gacor gampang JP Maxwin. DEWACASINO

  36. Daftar 18HOKI agen pusat atraksi daring yang memberikan keuntungan besar hanya dengan bersamain . khusus nya new member di jamin gampang menang ~

  38. Routine potential buyers right here are how to regards for a time, of which is why So i am travelling to the blog regular, on the lookout for latest, significant material. A large number of, thank you! electronic cigarette

  39. Can I simply say thats a relief to uncover someone who in fact knows what theyre talking about on-line. You definitely have learned to bring an issue to light and work out it critical. More people ought to see this and understand this side from the story. I cant believe youre no more well-liked since you undoubtedly develop the gift. Slot Gacor depo 1k

  42. Quatra Core Welcome to Quatra Core – Your Premier IT Solutions Provider In a rapidly advancing technological landscape, where continuous innovation frequently makes current hardware outdated, there is an increasing demand for bridging the divide between state-of-the-art IT capabilities and environmental conscientiousness.

  45. Your post highlights the potential of starting a side hustle or part-time business alongside a regular job to generate additional income. It’s a way to test ideas and make money on the side. For additional insights, Click here

  46. This is a fun game, and if you play it with some pals, you’re going to have a great time. One of my very good pals who is currently employed at run 3 is the one who introduced me to this game, and I’ve had the opportunity to collaborate with him on quite a few occasions when playing it. It is incredible!

Leave a Reply

Your email address will not be published. Required fields are marked *