by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

10,228 thoughts on “New Asia Bar — Swissotel The Stamford”

  2. We focus on blockchain-oriented ASIC chip development and manufacturing of crypto miners. We also can build proprietary ASIC chips and crypto miners to create unique solutions for large-scale, industrial mining with the shortest time-to-market. Miners

  4. I discovered your blog site internet site on the search engines and appearance a few of your early posts. Keep on the very good operate. I recently extra the Rss to my MSN News Reader. Looking for toward reading more by you at a later time!… dainty necklaces

  10. Intimately, the post is actually the sweetest on that worthw hile topic. I harmonise with your conclusions and will certainly eagerly look forward to your incoming updates. Saying thanks definitely will not simply be sufficient, for the extraordinary clarity in your writing. I will certainly perfect away grab your rss feed to stay informed of any updates. Solid work and much success in your business dealings! snorkeling bali

  11. time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me. CANADA VISA FROM CZECH

  15. If you are looking for a new local church or just visiting an area, use our Stir The Hope custom search to find the best Christian churches, including events, Christian church reviews, church service times, fellowship bible studies, and more, all to help you discover a place of worship that cater to your unique requirements. Please help others by rating and writing a review about churches you have visited. List your church if it’s not listed! encouraging bible verses

  27. Not often do I encounter a weblog that is both educated and entertaining, and let me tell you, you may have hit the nail on the head. Your concept is excellent; the issue is something that not sufficient individuals are speaking intelligently about. I am very happy that I stumbled across this in my quest for something relating to this. Muebles de jardín Fuerteventura

  29. Thanks for sharing this information. I really like your blog post very much. You have really shared a informative and interesting blog post with people.. MarketoGuys

  37. Extremely intriguing online journal. A lot of web journals I see nowadays don’t generally give anything that I’m keen on, however I’m most definitely inspired by this one. Recently felt that I would post and let you know. Clipping path

  38. Verbeter jouw SEO en vergroot jouw online zichtbaarheid in Amstelveen en Amsterdam met kwalitatieve backlinks! Wil je meer exposure en sterke zoekmachineoptimalisatie? Dan zijn linkuitwisselingen met relevante websites essentieel. Volg deze eenvoudige stappen om waardevolle backlinks te krijgen, zonder veel tijd of geld te investeren. Met een effectieve backlinkstructuur verbeter je jouw rankings en bereik in de regio Amstelveen en Amsterdam. best Seminyak restaurant

  39. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. free bubble games

  40. Kalça protezi ameliyatı, kalça ekleminin ağrılı ve fonksiyonel olarak kısıtlanmış olduğu durumlarda yaygın olarak uygulanan bir cerrahi işlemdir. Bu operasyonun gerçekleştirilmesi için genellikle genel anestezi tercih edilir, ancak bazı durumlarda lokal anestezi veya epidural anestezi gibi alternatifler de kullanılabilir.
    Web : https://www.ortopediistanbul.com.tr/kalca-protezi-ameliyati

  41. I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? 成人玩具

  42. Explore how Uniswap is revolutionizing the world of cryptocurrency by providing decentralized and trustless exchange solutions. Learn about the benefits and drawbacks of this innovative platform and how it is changing the way we think about crypto trading. uniswap v2

  45. Welcome to the official website of Majestic EA, the ultimate solution for profitable forex trading using MetaTrader 5 (MT5). Our team of expert traders and … metatrader

Leave a Reply

Your email address will not be published. Required fields are marked *