by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

10,172 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. The article has genuinely peaks my interest. I’m going to bookmark your web page and maintain checking for new details. I am looking for some good blog sites for studying. I was searching over search engines and found your blog site. Well i like your high quality blog site design plus your posting abilities. Keep doing it. I am amazed by the way you have explained things in this article. This article is quite interesting and I am looking forward to reading more of your posts. Thanks for sharing this article with us . Its a fantastic satisfaction analyzing your publish.its complete of records I am searching out and I really like to submit a remark that the content of your submit is amazing fantastic work 토토사이트

  6. Visit Caps and Hats online shop for the most fashion of premium rope hats, trucker hats, bucket hats, snapback caps, baseball caps, waist bags, drawstring bags, and more. Best deals. Fast dispatch and delivery. Rope Hats

  7. This website exists to provide clients and potential clients with information concerning our firm and our unique, low-pressure approach to personal and professional services. We have an excellent client-retention rate, and we are extremely proud of the high-quality services that our firm provides. Debt Relief

  9. This one is the best article that I have ever read. There are many good points for people like me, and if you are really interested in topic like this, I also have something more interesting here. 안전놀이터

  10. Unveiling the Best of Jakarta: Your Ultimate Resource Guide

    Introduction:

    Nestled amidst the cultural tapestry of Indonesia, Jakarta stands as a vibrant metropolis that seamlessly fuses tradition and modernity. From its rich historical heritage to its bustling https://jakartasumber.com/ urban landscape, Jakarta offers a plethora of experiences that cater to every traveler’s wanderlust. In this comprehensive guide, we delve into the heart of Jakarta, exploring its best attractions, hidden gems, and essential information that will make your visit truly unforgettable.

    Discovering Jakarta’s Best:

    Cultural Marvels and Historical Treasures:

    Jakarta boasts a diverse cultural heritage, evident in its museums, monuments, and historic sites. From the iconic National Monument (Monas) that stands tall as a symbol of Indonesia’s independence, to the sprawling National Museum that houses a remarkable collection of artifacts, visitors can delve into the nation’s past and witness its evolution.

    Culinary Delights and Gastronomic Adventures:

    Embark on a culinary journey that encapsulates Indonesia’s rich flavors. From the aromatic street food stalls offering delectable renditions of nasi goreng and sate, to upscale restaurants serving a fusion of traditional and contemporary cuisine, Jakarta’s food scene is a tantalizing experience for your taste buds.

    Retail Therapy and Shopping Extravaganza:

    Jakarta is a shopper’s paradise, with a plethora of malls, markets, and boutiques catering to all preferences. The Grand Indonesia Mall, Plaza Indonesia, and Tanah Abang Market are just a few spots where you can indulge in retail therapy and acquire unique souvenirs.

    Natural Oasis Amidst Urban Chaos:

    Find solace in the midst of the bustling city at Taman Suropati, a serene park perfect for leisurely strolls. For a more immersive experience, explore the enchanting Thousand Islands, a group of tropical paradises offering water sports, marine life, and breathtaking sunsets.

    Vibrant Nightlife and Entertainment:

    As the sun sets, Jakarta transforms into a vibrant hub of nightlife and entertainment. From trendy rooftop bars with panoramic city views to cultural performances showcasing traditional dances and music, the city comes alive after dark.

    Modern Architecture and Urban Marvels:

    Jakarta’s skyline is adorned with modern architectural marvels, including the unique Indonesia Stock Exchange building and the avant-garde Museum MACAN. These structures represent Jakarta’s progressive spirit and artistic ingenuity.

    Why Jakarta is the Best:

    Cultural Fusion and Diversity:

    Jakarta epitomizes the harmonious coexistence of diverse cultures and traditions, making it a microcosm of Indonesia’s multicultural ethos.

    Gateway to Indonesia:

    As the capital city, Jakarta serves as the main gateway for exploring the rest of Indonesia, with convenient transportation connections to other parts of the archipelago.

    Thriving Business Hub:

    Boasting a robust economy, Jakarta offers ample business opportunities and serves as a hub for trade and commerce.

    Warm Hospitality and Friendly Locals:

    The warmth and hospitality of the locals contribute to making every visitor feel welcome and at home in Jakarta.

    Blend of Tradition and Modernity:

    Jakarta seamlessly blends its historical roots with modern advancements, creating a unique and captivating atmosphere.

    Conclusion:

    From its cultural enclaves to its bustling urban landscape, Jakarta stands as a testament to Indonesia’s vibrant spirit. Its rich history, diverse culture, delectable cuisine, and captivating attractions make it a destination worth exploring. Whether you’re a history enthusiast, a culinary connoisseur, an avid shopper, or simply seeking an adventure, Jakarta offers an all-encompassing experience that promises memories to last a lifetime. Embark on your journey to this dynamic city, and let Jakarta’s best unfold before your eyes.

  13. Hilot Massage, often referred to simply as “Hilot,” is a traditional Filipino body to body massage near mehealing art that encompasses various therapeutic techniques, including massage, herbal medicine, and energy balancing.

  16. Dazzling smiles start here! Expert dental care for a healthier you. Embrace confident grins with our gentle and modern treatments.
    Zahnarzt

  17. I simply reckoned it is an outline to share in case other companies was first experiencing difficulty looking for still Now i’m a small amount of doubting generally if i here’s permitted to use artists and additionally explains relating to right. Islamabad Escorts

  18. Wonderful posting, Thanks a ton to get spreading The following awareness. Wonderfully authored posting, doubts all of blog owners available precisely the same a higher standard subject material just like you, online has got to be improved site. I highly recommend you stay the best! Islamabad Call Girls

  20. 완전히 흥미로운 블로그 게시입니다. 저는 종종 Diwali Bumper Lottery에 대한 내 프로젝트의 도움을 위해 귀하의 게시물을 방문하고 귀하의 슈퍼 쓰기 기능은 진정으로 당황스러워했습니다.이 게시에 대해 많이 감사합니다. 스포츠중계티비

  21. 훌륭한 읽기, 긍정적 인 사이트,이 게시물에 대한 정보를 어디서 얻었습니까? 지금 귀하의 웹 사이트에서 몇 가지 기사를 읽었으며 귀하의 스타일이 정말 마음에 듭니다. 백만명에게 감사하고 효과적인 작업을 계속하십시오. 프리미어리그중계

  29. 유익한 웹 사이트를 게시하는 데 아주 좋습니다. 웹 로그는 유용 할뿐만 아니라 창의적이기도합니다. 꽁머니

  30. Your article got me thinking about something. Who do we contact if we want anesthesia quickly? I have heard there are some mobile services online, and now I know which of these services is best at their job. I am glad my friends told me about them. 아톰카지노주소

  31. 주목할만한 기사, 특히 유용합니다! 나는 이것에서 조용히 시작했고 더 잘 알게되고 있습니다! 기쁨, 계속해서 더 인상적 아이러브밤

  35. Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post 토스토토

  40. 완전히 흥미로운 블로그 게시입니다. 저는 종종 Diwali Bumper Lottery에 대한 내 프로젝트의 도움을 위해 귀하의 게시물을 방문하고 귀하의 슈퍼 쓰기 기능은 진정으로 당황스러워했습니다.이 게시에 대해 많이 감사합니다. 먹튀검증

  43. สล็อตเว็บตรง เว็บพนันที่รวมเกม สล็อตแตกง่าย 100% ไม่ผ่านเอเย่นต์ ไว้ให้ครบเข้าถึงเกมได้ครบทุกแนว อยากเล่นเกมแนวไหน เข้ามาเลือกเล่นได้หมด เล่นที่นี่ สล็อตเว็บตรง

  44. Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work! uni88bet

  46. Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work! 사나이가입코드

  50. Thank you for helping people get the information they need. Great stuff as usual. Keep up the great work!!

Leave a Reply

Your email address will not be published. Required fields are marked *