Background
The skating rink at the Marina Bay Sand’s Integrated Resort in Singapore is located inside the retail complex on the Canal Level, next to the Rasapura Masters Food Court. Operating hours are 10am to 10pm daily (closed 5pm-6pm for maintenance). http://www.marinabaysands.com/Singapore-Shopping/Skating-Rink/
It is pretty small, measuring only about 600 SM. The rink shape isn’t your typical elongated oval (an Olympic hockey rink comes in at about 1830 SM. Given its small size it is mainly used just for recreational skating. It is a good way to keep the kids happy since the rest of the integrated resort is geared for adults (lots of gaming, nightlife options, upscale shopping, celebrity chef restaurants, etc).
While I’m focusing only on the rink at MBS, in case you’re curious and want to go ice skating in hot and humid Singapore, the MBS rink is one of only two operating ice skating rinks. It came online with the opening of the integrated resort in 2010. The only other rink is Kallang Ice World which opened in 2007 as part of the Kallang Leisure Park, located near the Stadium MRT. At 975.5 SM, the Kallang rink is much bigger but still nowhere near Olympic size. Nevertheless as Singapore’s larger rink, Kallang is the preferred practice rink for figure skaters and hockey players. Some more trivia that is sure to improve your life…the NTU figure skating club uses Kallang’s rink. A third rink, Fuji Ice Palace, ceased operations in 2008.
Defining Space
Space in an ice skating rink is sold implicitly but not as implicitly as a hotel where space is split up into guest rooms or restaurants where space is divided into different types of seats. The customer doesn’t know that they are being sold a piece of space which in this case would be the amount of space they are allocated based on the maximum safe capacity that the rink can handle.
Defining Time
At the MBS rink, time is sold explicitly in hour-long blocks. The pricing is as follows: S$7 for the first hour for adults (S$5 for additional hours), and S$6 for kids for the first hour (S$3 for additional hours). This makes it easy to predict duration.
Most other rinks in the industry (the kind that I’m more used to seeing) sell time in a more implicit manner using a flat rate that allows the skater to skate all day. This sort of pricing scheme makes it hard to predict duration.
If MBS sticks with an explicit definition of time, it could consider splitting time up into the half hour, perhaps offering a 0.5 hour “quickie” or a 1.5 hour option. The rink is small so I think most people will get bored pretty quickly and decide to leave before a full hour is up. Thus a quickie may be an enticing offer. They can do a few laps, take the necessary “victory” sign picture and move on with their day.
For a rink that chooses to define time implicitly, another way is to split it into perhaps morning (10:00-noon), afternoon (noon-17:00), and evening sessions (17:00-closing).
Rate Fences
Rate fencing is not really utilized at the MBS skating rink except to divide the adult rate classes and child rate classes (a non-physical rate fence). Age is used to prevent jumping to the lower rate class, though the cutoff age is not clear from the website.
Presently there doesn’t seem to be any real physical rate fence used. There are no amenities (though I guess MBS can bundle in some equipment if they were to be more creative with managing the ice rink). There are no “fancy ice skates” that can be rented at a premium over the regular ugly ones, and that can be used to differentiate a premium customer from a regular one.
Also since it is a small ice rink and people move around, there really isn’t a sweet spot that would allow you to sell a particular piece of it at a premium as you might be able to do for better seats in a movie theater or a nicer table in a restaurant.
The rink can consider rate fences to aid in RM efforts but it should probably approach it in a more back of the scenes approach (as in keep the pricing board at the ticketing counter as simple as possible). The last thing you want to do is confuse the customer when they stare at the prices. Here’s some ideas for rate fences.
- If MBS begins to do reservations (i.e. for peak periods), a credit card guarantee against arrival uncertainty could be used to justify a discount for booking ahead.
- If MBS were to consider launching targeted promotions, adding in value adding amenities (i.e. souvenirs, equipment bundling, or some sort of special service like helping to clear the ice for a few minutes so a man can propose to his girlfriend) could be a physical rate fence.
- With discount promotions, restrictions on usage become a non-physical rate fence.
- If MBS were to introduce discounted pricing onto their pricing board based on time of day, day of week, weekday/weekend & public holiday, then these factors become non-physical fences
- If MBS were to do group sales (more on that later), then the group affiliation becomes the non-physical fence.
Factors appropriate for Revenue Management
Fixed Capacity: The MBS rink has a fixed capacity. It’s not going to get any bigger. There’s probably also a maximum limit of people who can be on the ice at any one time for safety reasons.
Perishable Inventory: This is valuable real estate inside a busy retail complex. If the space isn’t being utilized as efficiently as possible (i.e. not a lot of skaters) throughout the operating timeframe each day then there are lost revenue generating opportunities.
Appropriate Cost Structure: high fixed cost (to build it) and relatively low variable cost to run it (probably just some staff to sell tickets, handle the shoe rental, someone to watch for safety, and someone to drive the zamboni)
Varying Customer Price Sensitivity: maybe…Ice skating at MBS is pretty expensive. I’m used to paying a flat rate back in the States which is something like $10 all day. At MBS there is a fixed pricing scheme of S$7 for the first hour for adults (S$5 for additional hours), and S$6 for kids for the first hour (S$3 for additional hours). While I’m sure there are tons of rich, price insensitive people who come to MBS, there are probably lots of poor people like me who just visit from time to time to walk around. I might be more inclined to want to skate (on an impulsive whim) if they offer a variable pricing scheme with promotions for off-peak periods.
Predictable Demand and Time Variable Demand: MBS probably has the data to forecast customer arrival patterns by time of year, DOW, and TOD. I don’t think they do reservations so you’re not going to really have an exact on-the-books kind of demand picture at the start of the day, but there might be a correlation of ice rink customer volume with occupancy patterns, particularly if drilled down to certain customer segments in house?
What Quadrant?
Currently the MBS ice rink is likely at quadrant 1. It has a predictable duration (customer is charged based on how many hours they want to skate), and a fixed price (though they get a little discount after the first hour). The rink would have to move towards a more dynamic pricing scheme in order to advance towards quadrant 2.
Measurement
Similar to a restaurant where customers start and end their meals at different times, the MBS ice rink has people starting and ending their time blocks at different times. Additionally there is a limit to how many people who can safely be on the ice at one time. Although I’m not sure what the best way to measure success is, I’ve got two ideas.
One way is to use revenue per available square meter (RevPASM) since you know the rink dimension. You can look at RevPASM hour by hour (to be more accurate you can look into prorating the revenue from each customer based on when they start and finish arriving at a total hourly revenue figure for the rink) and try to maximize it without overcrowding the rink.
Another idea that I’m more inclined to attempt is that I’d take into account the maximum safe capacity of the rink based on company policy (or regulation?) and do an imaginary compartmentalization of space so that it can be sold more implicitly. This would be analogous to dividing up a restaurant dining room into seats. Instead of restaurant seats, you’d have skater-space (the amount of space you’d allocate for the skater on the rink). So if I say 10 SM per skater, then I can safely put 60 skaters on the 600 SM rink. Doing so, I can use a measurement similar to revenue per available seat hour (RevPASH) that incorporates both a space and time element: revenue per available skater-space hour, which abbreviates to RevPASSH (threw in the extra “S” to avoid confusion)
Ancillary Revenue
Skate rental $3 (you’re forced to rent; cannot bring your own skates), socks $6 (probably b/c a lot of people probably make a last minute decision to skate and don’t have crew socks high enough to protect your ankles from chafing), gloves $10 (maybe if you fall a lot). People who skate probably also spend some money on food (hot chocolate?) at the adjacent food court. Additionally, they (especially the parents) probably are going to spend money in other parts of the integrated resort as well.
How to Boost Revenue Performance
For the MBS ice rink, probably the easiest way to boost revenue performance and get closer to Quadrant 2 is to examine RevPASSH and figure out the hot/cold periods throughout the day. Then attempt to implement variable pricing to maximize revenue. They can launch promotions and discounts to drive demand on the cold periods (i.e. through targeting their Premium Advantage member card holders). Actually if they’re more concerned with a total RM approach, I want to put it out there that I’m a Premium Advantage card holder and I’m a sucker for free things. So if they gave me a free skate hour I’d probably use it, and end up staying and blowing money in the casino after. This suggests that if you can do something to get kids to beg their parents to take them to the rink, MBS stands a good chance of getting one parent to venture into the casino while the other watches the kids.
MBS can make more money by selling ice rink souvenirs and enticing people to eat at the food court next to the rink. You can have your hot chocolate. And, since it’s Asia, there’s dim sum!
Another thing MBS can do is to consider selling to small groups as part of their meeting package. It could be marketed as a “quick fun break” where meeting goers can all go down and have a few minutes of fun. But MBS must do this carefully and target the cold periods. MBS is a large MICE facility. The last thing you want is a few hundred meeting goers all demanding to use the rink at once. The poor rink attendant will get slaughtered.
Additionally they can look into streamlining the procedures to get people off the ice quickly once their time is up and to clean and turn over the ice skates. This will help to enforce the predictable duration and also reduce time between customers.
No doubt this is an excellent post I got a lot of knowledge after reading good luck. Theme of blog is excellent there is almost everything to read, Brilliant post. selling credit card processing
Financial management is a constant struggle between spending, saving and investingg2grich888 Money is essential for running a household or a business. Every country uses money to buy goods and services- and to pay their employees. Therefore, managing money is essential for running an organization successfully. Understanding how to manage money is essential for everyone.
nfl
https://dolpxy.com/
คาสิโนออนไลน์เว็บตรงUFABET
บาคาร่า ufabet เว็บพนันครบวงจร
บาคาร่าออนไลน์เว็บตรง เล่นบาคาร่าให้ได้เงิน
เว็บยูฟ่าเบทออนไลน์เปิดให้สมาชิกผู้เล่นใหม่ ไม่เข้ามาสมัครเริ่มเล่นได้ฟรีโดยไม่
บริการอย่างดี ไม่ว่าคุณจะเป็นใครมีตัวตนเป็นแบบไหน เล่นบาคาร่า pantip
ยูฟ่าเบทไม่เลือกนักเดิมพันอย่างแน่นอน เว็บบาคาร่าออนไลน์ครบวงจ
เวลารอคอยนาน เพียงแค่ไม่กี่นาที ก็ได้รับผลลัพธ์แล้ว เล่นบาคาร่าฟรี2000
เหมาะกับคนที่ชื่นชอบ กล้าได้กล้าเสียนั่นเอง การเล่นที่มีโอกาสชนะมาก หากคุณได้ลองคุณจะต้องติดใจ
เชี่ยวชาญ โดยมีการค้นพบสูตรการเล่น และสามารถนำไปใช้กับคอมพิวเตอร์ได้ง่ายๆ คุณสามารถใช้เทคโนโลยีแบบนี้ในการช่วยประมวลผล สูตรบาคาร่าทดลองฟรี
ให้คุณสามารถวิเคราะห์การเดิมพันในครั้งต่อไป ได้อย่างแม่นยำนั่นเอง โดยระบบ
บาคาร่าออนไลน์เว็บตรง เว็บไซต์คนเล่นเยอะสุด บาคาร่า เว็บดังชื่อเสียงดี
เว็บบาคาร่าออนไลน์ที่ดีที่สุด นักเดิมพันหลายคนอาจเลือกเล่น สูตรบาคาร่าฟรี ai
กับเว็บไซต์ที่คนสนใจ โดยไม่ได้คำนึงถึงว่า
ใส่ใจทุกท่านเหมือนดั่ง VIP กับการเล่นเกม สูตรสแกนบาคาร่า
คาสิโน ที่จะทำให้แก่ท่านทั้งหลายได้พบกับการเดิมพัน เกมบาคาร่าออนไลน์ มาพร้อมกับความปัง และรับรองจะทำให้ทุก
E surreal o quanto eu gosto dessa música
ข่าวฟุตบอล
สมัครบาคาร่า
สมัครบาคาร่า เว็บพนันบาคาร่าอันดับ 1
7 ตุลาคม 2022 บาคาร่าได้เงินทุกวัน
ไม่มีความเห็น
สมัครบาคาร่า UFA222 เว็บแ
คุณสามารถสร้างกำไรจากเว็บนี้ได้ อย่างเป็นกอบเป็นกำอย่างแน่นอน บาคาร่าทดลอง
เดิมพันบาคาร่าออนไลน์ หากคุณเลือกเล่นเกมบาคาร่าออนไลน์ โดยใช้สูตรต่างๆที่มีในเว็บไซต์
ไม่ว่าเวลาไหนหรือสถานที่ใด เล่นบาคาร่า
คุณก็สามารถเลือกเดิมพันได้ การเล่นบาคาร่าทำเงินได้รวดเร็ว มากกว่าการเดิมพันชนิดอื่นๆแน่นอน บาคาร่าออนไลน์ได้เงินจริง ไม่ต้องเสียเวลารอคอยนาน เพียงแค่ไม่กี่นาที ก็ได้รับผลลัพธ์แล้ว
Everything you can imagine is REAL! จัดอันดับนักกีฬา
“Thank you always for the good blog. Have a great day today
샌즈카지노“
this guy is amazing hope he can be one of the best, i can see the potential
He has a bright future for sure
บอลทีเด็ดบอลสเต็ป3
Financial management is a constant struggle between spending, saving and investingg2grich888 Money is essential for running a household or a business. Every country uses money to buy goods and services- and to pay their employees. Therefore, managing money is essential for running an organization successfully. Understanding how to manage money is essential for everyone.
I read this article. I think You put a lot of effort to create this article. 7m
Backlink Paketi google, yandex gibi arama motorlarında websitenizin üst sıralara çıkması için tercih edilen seo stratejisidir.
I saw your article well. You seem to enjoy safetoto for some reason. We can help you enjoy more fun. Welcome anytime 🙂
“Life is like the game of roulette, where people bid their relations,
rolling the dice of emotions, with an undying selfish desire,
resting in peace with an extinguished fire”
Hey there , looking for something new and exciting? Click this and have fun !!
제이나인 먹튀 검증 사이트
제이나인 사설 토토
제이나인 먹튀 검증 순위
제이나인 안전 카지노
제이나인 코인 카지노
https://www.j9korea.com
We can scrap your van for cash today! Get a scrap my van quote at We Scrap Any Van. Scrapping your van has never been easier – 5,000+ Satisfied Customers scrap my van
Well we really like to visit this site, many useful information we can get here. Ssense Promo Code
I really appreciate to read this post it is very helpful and informative content thank to posting it Black Friday 2022 Outfits
Students 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, and 12 Exam in Straightforward Advice to Pass the Final Exam, This website will include all subjects’ 2023 CBSE First, Second, Third, Fourth, Fifth, Sixth, Seventh, Eighth, Nineth, and Eleventh Grade Syllabi. This is the syllabus that the Central Board of Secondary Education has released for the upcoming academic year 2023. CBSE 10th Class Syllabus Students who will be taking the 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, and 11th grade exams should download the 2023 CBSE First, Second, Third, Fourth, Fifth, Sixth, Seventh, Eighth, Nineteenth, and Eleventh Grade Syllabus from this page. For the benefit of the students, this website offered CBSE 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, and 12.
나는이 기사를 읽었다. 이 기사를 만들기 위해 많은 노력을 기울인 것 같습니다. 나는 당신의 일을 좋아합니다 707벳주소
Réduire taille jpg est un redimensionneur d’image gratuit pour reduire taille photo en Ko. C’est un moyen rapide de réduire taille image gratuitement. reduire jpg
Bonanza138 adalah salah satu agen judi slot online gacor terbaik dan resmi di indonesia. Menyediakan ribuan jenis permainan yang dapat anda mainkan hanya dengan menggunakan satu akun saja.
Website: https://hellomaterialsblog.ddc.dk/
나는이 기사를 읽었다. 이 기사를 만들기 위해 많은 노력을 기울인 것 같습니다. 나는 당신의 일을 좋아합니다 에르메스도메인
แน่นอนว่า เมื่อเราได้นำเข้า lavagame เกม สล็อต pg เว็บ ตรง ก็ได้รับการตอบรับเป็นอย่างดี จากผู้เล่น ที่ชื่นชอบในเกมสล็อตออนไลน์ และหากคุณเป็นผู้เล่นใหม่ ไม่รู้ว่าจะเลือกเกม lavagame ไหนดี วันนี้ เราได้นำ 3 อันดับ เกมสล็อต ที่มาแรงมากที่สุดใน lava slot ของเรา เพื่อให้คุณได้ดูเป็นตัวอย่างก่อนตัดสินใจเล่น lava game slot ทางเข้า
Almost everyone experiences stress 123GOAL once in a while. Whether at work, at home or, for example, on social media.
This is very educational content and written well for a change. It’s nice to see that some people still understand how to write a quality post! merchant services referral program
I read that Post and got it fine and informative. KANADA-VISUM ONLINE-ANTRAG
Hi, I am Ashish and I recently visited Nepal and I done a Trekking and Hiking in Nepal. I enjoyed a lot there because I got a experienced local guide, who helps me to explore all the things during my trekking.
Trekking in Nepal
Hey guys, thanks for sharing this beautiful blog. You are such a great person. if you think about traveling in Azerbaijan. And you are a citizen of the United States. Then all you need to know about Azerbaijan visa requirements for US citizens.
이것은 정말 흥미로운 주제 였고 나는 당신이 여기서 언급 한 것에 약간 동의합니다! 메이저사이트
이것은 정말 흥미로운 주제 였고 나는 당신이 여기서 언급 한 것에 약간 동의합니다! 토토사이트 추천
Get call girls service near me in low rate and enjoy full night session with genuine girls.
Call Girls
콘텐츠에 대한 내 생각을 설명하기는 힘들지만 여기에 있어야한다고 느꼈습니다. 귀하의 기사는 정말 훌륭합니다. 이 정보를 작성한 방식이 마음에 듭니다 슬롯사이트
They provide you with residential and commercial full- service and self- serve dumpster bin services at affordable rates and fast services. For full service, junk removal specialists execute your removal, take dumpster away & make sure it is handled responsibly. For self serve they provide you with dumpster and take away later.
Apapun telah menjadi kendala seluruh pelanggan akan menjadi tanggung jawab Kami, sebagai pelayan dalam memenuhi kewajiban setiap masalah Anda, tanpa henti 1x24jam Kamu dapat menghubungi langsung staf kerja.
Telah dipercayakan sebagai yang terbaik dalam memilih, menilai, mendata. Situs https://foodsmarket.info/ bahkan pelopor dalam mengumpulkan berbagai agen resmi terpercaya
DewaTogel merupakan agen judi togel online terpercaya. Daftar & login link alternatif situs dewatogel88 asia sekarang, & dapatkan promo bonus menarik. DEWATOGEL
India’s Best Wedding Photography. Budget Wedding Photographers
in Hyderabad.
Photos available on your site even though producing attention rapidly some quantity submits. สล็อตสาวถ้ำ
나는이 기사를 읽었다. 이 기사를 만들기 위해 많은 노력을 기울인 것 같습니다. 나는 당신의 일을 좋아합니다 강남 하이킥
the information you provide is very useful for others, thank you for making it.
gogoanime
It is the kind of information I have been trying to find. Thank you for writing this information. It has proved utmost beneficial for me. 잭팟
บาคาร่าออนไลน์ วิธีเล่นบาคาร่า บาคาร่ามือถือ
ติดต่อเราผ่านช่องทาง | Facebook เว็บเกมบาคาร่า
| Line ID | Telegram | Live Chat