This week I went to the Super Bowl event.

It’s interesting how the Super Bowl seems like the only American television broadcast where commercials are appreciated. Usually, commercials are a necessary evil getting in the way of what you actually want to see, but necessary for funding purposes. But during the Super Bowl this isn’t the case usually. The commercials are very much a part of the entertainment. My first thought here is that the Super Bowl attracts a diverse crowd of viewers including many non-football fans.So the commercials provide a reason for people to stay and watch the whole game. The other thing to keep in mind is that a 30 second ad costs ~$7 million so it makes sense for the advertising companies to put extra care into making the highest quality ads possible, especially knowing that they’re paying a lot and that half America will be watching.

The thing I was most anticipating though was the teaser trailer for Solo: A Star Wars Story. Really it was a trailer for trailer – the full length preview is set to be released tomorrow. Disney’s marketing is really quite brilliant – it’s almost like meta-advertising. Just off the teaser, I’m looking forward to it. I’m interested to see what the speeder chase is about (I bet that’ll be the opening scene of the film) and another thing people don’t seem to be talking about: the double moon/sun at 0:22/0:23. The latter scene is interesting because it could be evidence of where Solo travels with the Millennium Falcon in the film. After all, we’ve scene the binary suns on Tatooine and the double moons (less obviously) on Canto Bight.