I recently attended SA Beverly’s Personal Branding presentation, where she discussed how to make yourself appear more desirable to potential employers, both in-person and on a resume. This mini-seminar was both informative and rewarding. Although I knew what an elevator pitch was, I didn’t know how to apply it to a conversation. During the presentation, I learned that sometimes you weren’t supposed to ramble on about your experience while the employer just stands there. You need to actively engage in conversation, not become a TV commercial. This explanation definitely helped me in my understanding of how to interact with employers. I look forward to applying my newfound knowledge at future career fairs.