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Moral accounting is an aspirational goal:  to hold people accountable for their moral performance, and to do so in a moral way.  I have drafted a conceptual framework and set of principles in The MAP:  Moral Accountability Principles for Moral Accounting Engagements.  That paper also constitutes a first draft of a monograph I hope to publish as part of the American Accounting Associations Studies in Accounting Research series. To foster this work, I have created this website to host conversations among those interested in advancing the cause of moral accounting, and (given sufficient interest) announce virtual workshops for related efforts. Stay tuned for updates!