Making an App Popular and Cascades
It has been predicted that by 2018, the total number of mobile app downloads will reach around 300 billion. This could lead to billions in dollars earned by app developers, making the app business very profitable. The article, “Best Practices in Growth Hacking for Mobile Apps” discusses the critical marketing strategies for growing a new app and increasing its popularity. It focuses on how marketers should spend time making a plan for converting random strangers into their app users, rather than only focusing on downloads and numbers at the beginning. This advice seems to follow network and information cascade ideas.
One of the first suggestions made by this article is to determine and target a particular market, or a group of people who would be the most fitting audience for the new app. This makes sense, as targeting a particular audience first would begin to establish a user base. Relating this to cascade networks, this would be similar to introducing the app to a node or two within a cluster, and having these nodes spread the use of the app across the rest of the cluster. By starting with the introduction of an app to an entire cluster, the app can eventually spread out to a wider audience. In addition, the article continues to give advice on different ways of advertising and publicizing the app. By associating the app with aspects such as good ratings and keywords, there is more potential for different people outside the target audience to be exposed to the app. When more nodes across a network are introduced to the app, there is more potential for a cascade to occur throughout different groups, and more potential for an app to become successful.
Source:
http://www.business2community.com/strategy/best-practices-growth-hacking-mobile-apps-01708405#Bc1zv1XZ5mMz8KpS.97