The fall of Google’s Search Engine
As midterm elections approach, the talk about passing a new legislation that would force a breakup of digital advertising technology business has developed. This new legislation would prevent big tech companies like Google from prioritizing promoting their own content instead of other parties. For example, Google owns Youtube. When searching on the Google search engine […]
Information Cascades Represented in TikTok Hashtags
TikTok is a growing social media platform with 1 billion users globally. The app allows users to create and share short videos and watch various videos by scrolling up and down. The platform aims to create a personal experience for the user through a page called “For You,” a curated feed of videos that TikTok’s […]
TikTok: The App Built Off Of Information Cascades
The One That Never Got Away It’s August of 2011 and I’m listening to, “The One That Got Away”, by Katy Perry in my bedroom because I thought it was a song about summer ending and the dread of going back to school. 11 years later, I’m still listening to the same song — not […]
Walmart’s Advanced Second Price Auction System
As we near the holiday season (some may even say we are already in it), holiday shopping is ramping up. In the current economy, Walmart’s cheap prices make Walmart.com one of the go-to websites for holiday shopping. As the US’s second largest ecommerce platform, Walmart.com’s sponsored search slots are incredibly valuable, especially in light of […]
Information Cascades & Course Scheduling
It’s out! Did you know it’s out? Excitement is in the air. Class Roster has been released. Throughout the day, students can be seen fiddling different classes, comparing schedules in (not-so) hushed voices with friends, and playing around with the paint tool to get an aesthetically pleasing color scheme- only to scrap it and start […]
The Importance of Network Externalities and Population Models
https://marketing.wharton.upenn.edu/wp-content/uploads/2021/09/09.29.2021-Singh-Amandeep-PAPER1-appmarket.pdf The study of larger population models and the concept of network dynamics and externalities has been quite prevalent in our recent lectures. Externalities consume the notion that an individual’s welfare is affected by the activities of others, without a mutually decided compensation, holding deeper values beneath the scope of a population’s network and […]
How long did I take?
In class, we discussed the effect of information cascades in the herding experiment. Every person gets a private signal and knows the decision of the people before them. Then, after a certain number of people, everyone starts “following the herd”, making the same decision as the people before them, regardless of their private signal. Is […]
Page Ranking Information on Social Media
Social media has been playing a large role in how people view information through the super spreading of information throughout a social network. This article discusses a different perspective on ranking that focuses more on ranking the users who have the ability to spread information to a broader range of people. Another main issue is […]
How JavaScript Frameworks are Prone to Cascades
When I asked the lead developer on my team why we are using the JavaScript framework React.js as opposed to other alternatives, his response was “I don’t know, it’s just what everyone’s been using recently.” Frameworks like React.js are notoriously prone to network effects and cascades, where their popularity is often enough for developers to […]
Amazon Sponsored Search Strategies
Many of the simplifying assumptions we use in class when studying auctions and sponsored search do not hold up in the real world. For example, we often assume that all bidders in the auction know the value of the slots for themselves and others. Even ignoring a competitor’s value per click, it is often hard […]
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