Game Theory for Success in Content Marketing
https://rocfeathermedia.com/blog/game-theory-for-content-marketing/
In these past few years, we have seen a change in the marketing world due to the new social media apps such as instagram, youtube, twitter, etc. As these forms of social media continue, content marketing and entrepreneurship has changed and started using Game Theory as a way to become successful. Essentially, Game Theory has led content influencers and small businesses into a new light, thinking of opportunities and advertisements differently because of the new, modern technology. Content creators and entrepreneurs are finding that it is much easier to find success using Game Theory because it gives many probabilities that can lead to success or catch any mistakes. In this article, Tony Magestro talks about how Game theory is essential to life and that it is effective for entrepreneurs and content influencers within the marketing industry.
To begin, according to Magestro’s article, “game theory often revolves around probability.” When using content marketing, there are certain questions that need to be asked when including Game Theory in your work. For example, Game Theory is made up of probabilities, so when given or causing the right circumstances to happen for your benefit, the likelihood of getting favorable probabilities is high in the game. For the average influencer, there needs to be an objective of what he or she is trying to achieve, an audience that needs to be attracted, and the means of how to connect your goal to that audience. Knowing this, the probability of consuming audience A (A = the audience you want to consume) has a higher probability. In addition, because the influencer knows their goals and their journey steps on how to get to their goals, it is possible to consume an audience B, who is the audience the influencer was not planning to consume. However, there are many instances where influencers do not know their steps on how to connect with their audience and their goals. In this case, it is possible that the game has a low probability of success, where the probability of attracting audience A and audience B is very low.
Basically, this article is trying to emphasize the fact that if entrepreneurs used Game Theory, they are able to see what their current probabilities for success in content marketing are. If their probabilities are low, it is likely that they will reconsider their goals, target audience, and stepping stones to make a higher probability of success using Game Theory. Magestro comes to the conclusion that gamification can make content marketing easier and flexible given that there are more strategies and opportunities that people can account for.