Information Cascades in E-Commerce
Source: https://www.researchgate.net/publication/281336246_Effect_of_Online_Reviews_on_Consumer_Purchase_Behavior As an increasing portion of the shopping done by consumers in the United States and around the world moves online, the concept of information cascades and what differentiates successful products from unsuccessful products becomes increasingly relevant. One of the major differences between shopping online vs in-store is the customer’s ability to physically see […]
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