Jedi Blue: States Sue Google, Alledge Anti-Competitive Behavior in Ad Markets
I thought the class might appreciate some more color on real world ad auctions in complement to chapter 15 of the course text. Over a dozen state Attorney’s General have recently filed a lawsuit alleging anti-competitive practices by Google in regards to the online advertising market. In the suit, they criticize Google project “Jedi Blue”, […]
Nash Equilibrium and Financial Problems within Relationships and Beyond
In This One Simple Tool Could Save Your Relationship, Chris Wilson talks about how the theory of Nash Equilibrium can be applied to facilitate romantic fights that result from finances. In mid-20th century, John Nash came up with an equation related to the theory of Nash Equilibrium that allows two individuals to optimally bargain in […]
Misinformation Cascades: Facebook and the Disinformation Dozen
Since the first vaccines for COVID-19 began to be approved for emergency use very late last year, the conversation around those vaccines has been plagued (no pun intended) by misinformation, misleading framings of scientific facts, and outright lies spread by people looking to increase vaccine hesitancy, whether purely for personal profit or as part of […]
A Common Market : Buying a Home
Auctions are much more common than the average person would expect. However, they happen all around us, bringing together sellers and buyers. The real estate market can be a very competitive place depending on whether the potential buyers or sellers are dominating. There are two major scenarios that can influence how an individual navigates the […]
How Changing From Second-Price To First-price Auctions May or May Not Change The Flow of Sponsored Search
Google Is Moving The AdSense Auction From Second-Price To First-Price Google recently announce that it will be moving its AdSense auction from a second price auction, to a first price auction. Adsense is Google’s program and platform for companies or groups with websites to advertise their products, or more specifically, have their products targeted to users […]
College Rankings as an Information Cascade — Why you should stop paying attention to the US News report
As students at Cornell, I’m sure we have all looked up college rankings at some point or another, maybe some of us despairing as Cornell’s ranking drops from one year to the next as we helplessly watch Harvard and Princeton fight over the top spot. There are so many factors that go into the quality […]
The Novel and Negative of Selling Keywords
https://finance.yahoo.com/news/crypto-scammers-google-ads-phishing-campaign-100044007.html Advertising has come a long way from classic television commercial breaks separating our shows. Marketing on television focuses on how many people are watching to determine a cost and typically advertisers can only market to that program’s general audience. Since many different types of audiences will watch a show, advertisers can only attempt to […]
Blockchain startups adopt free pricing to drive up valuation
As blockchain technology disrupts a variety of industries from finance to supply chains, the valuation of the technology and subsequently the prices charged for their use have become a topical issue. A blockchain is a public distributed ledger, that is immutable and highly secure through the use of cryptographic encryption. In short, a blockchain is […]
Bayes’ Theorem in Animal Behavior
This journal article discusses how animals are aware of the prior distribution, which is basically any prior knowledge they hold for any environment. It could be determined by its past experience, or it can be set by a combination of the environment in which it evolved in and its own past experience. One example that […]
The Impact of Network Effects on Investment – Crossbeam
The article “Crossbeam lands $76M Series C as network effect fuels partner cloud growth” explains how a company called Crossbeam secured a large Series C funding following the impact of a network effect on the number and size of its customers. Crossbeam is a B2B (business to business) company that focuses on helping other companies […]
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