Maximizing Search Engine
https://www.practicalecommerce.com/10-do-it-yourself-seo-tips-to-save-money
When marketing is a priority in a company, appearing in the primary web searches becomes one of the main strategies the marketing team aims for. These webs include Google, Yahoo, Bing, and many other engines, and there aren’t many other marketing strategies that can enhance customers’ accessibility than being one of the first to appear in these engines. This method is called Search Engine Optimization (SEO), and there are even consulting businesses that try to optimize this and allow their clients to reach to a higher level in these page ranks.
There are several ways to reach the SEO; some include analyzing the keyword research, competition market, website planning, etc. In order to expand this, we will give an example of a new business that focuses on automobile tires. Some of the keywords that customers will likely search would be ‘tires for sale,’ ‘cheap car tires,’ and ‘car tires in my area.’ The analysis of these keywords is essential for the content in this company’s website, as it will allow more accessibility for clients and higher page rank. Not only this, there should also be FAQ sites or reference pages that can also link to other pages. This will allow more hubs to understand these links, which in the end will promote the site. This can also work through social media, by linking the links in general. Additionally, adding constant updates on updates of the company, promotions, or constant production of contents will help the company place higher ranks, as this will help clients find what they target easier and will also promote the site.
The method of Search Engine Optimization is linked to our class since it is based on PageRanks. These search engines as pubs rank us depending on keyword search or the content inside the page, and not only this we as a business want to receive a higher rank that will let us be more accessible to clients through our online pages. Like our lecture, some of the ways the sites can get higher ranks could be in ways such as relevance to the keywords or constant updates. This allows sites to receive the highest authority scores.